Sr. Director, Sales Category (Zapopan)

Overview

Sr. Director, Sales Category Beverage, Brewery & Industrial – Location: Guadalajara (Jalisco) or San Nicolas (Mexico). Reports to the General Manager. Direct reports: 5. Workplace type: Hybrid.

Responsibilities

• Drive commercial excellence through product management—maximizing sales, optimizing channel use, and aligning production planning.
• Define and execute pricing and contracting strategies in collaboration with finance and pricing teams.
• Develop and nurture long‑term relationships with key customers by anticipating and meeting their evolving needs.
• Contribute to the strategic roadmap of the Mexico business through deep market insights and forecasting.
• Manage, coach, and grow a high‑performing sales team to meet KPIs and professional standards.
• Optimize sales assets usage on the commercial side for the Product Management function.

Qualifications

• Degree in Chemical, Food Science, Industrial Engineering or related field, plus an MBA or similar graduate degree.
• 8+ years of B2B sales leadership experience in Food & Industrial sectors.
• Fluency in English (written and spoken).

Skills & Competencies

• Strategic leadership with a strong commercial mindset and passion for driving results.
• Proactive and customer‑focused approach in dynamic environments.
• Ability to inspire teams, lead with purpose, and excel in high‑stakes negotiations.
• Analytical thinking combined with people development and turning market insights into strategic action.

Benefits

• Total Rewards Package – Competitive salary and performance‑based pay.
• Comprehensive Benefits & Wellness Support – Health, long‑term savings, and resources for physical, mental, and emotional well‑being.
• Flexible Work Arrangements.
• Career Growth – Learning, training, and development opportunities.
• Employee Recognition Program – Culture of real‑time appreciation and personalized rewards.
• Integration Meeting‑Free Fridays (once a month) – Dedicated time for focused work.
• Employee Referral Program – Bonus for referrals that result in hires.
• Saving Funds – Strategic savings plans with company match.
• Profit Sharing – Rewarding employees with a share of company profits.

Relocation

Relocation available within country.