Senior Paid Media Strategist / Paid Media Director (Xico) (San Miguel Zinacantepec)

Senior Paid Media Strategist leads the strategy, execution, and performance of paid acquisition campaigns across multiple client brands, driving measurable growth in pipeline, revenue, and customer acquisition efficiency. This role requires deep expertise across major paid platforms and the ability to translate business objectives into high-performing, scalable campaign strategies. For highly qualified candidates this role has a clear path to Paid Media Director, with increasing ownership over team leadership, process development, and channel innovation.

Key Responsibilities

• Develop and execute paid media strategies aligned to client business goals and revenue targets.
• Manage and optimize campaigns across Google Ads, Meta, LinkedIn, and other key platforms.
• Design full-funnel strategies across prospecting, retargeting, and conversion optimization.
• Lead budget allocation decisions to maximize ROAS and CAC efficiency.
• Analyze campaign performance and continuously optimize toward KPIs (CPL, CPA, ROAS, pipeline).
• Conduct structured testing across creatives, audiences, bidding strategies, and landing pages.
• Identify scaling opportunities and proactively adjust strategies based on performance trends.
• Partner with creative teams to develop high-performing ad concepts, messaging, and offers.
• Collaborate on landing page strategy and CRO to improve conversion rates.
• Ensure alignment between ad messaging, user intent, and post-click experience.
• Translate performance data into clear, actionable insights for clients and internal teams.
• Build and maintain dashboards tied to business outcomes, not just platform metrics.
• Connect paid media performance to CRM and pipeline metrics where possible.
• Lead client communication, strategy discussions, and performance reviews.
• Maintain strong project management practices across multiple accounts (Asana, internal workflows).
• Set quality standards and ensure consistent execution across campaigns.

Qualifications

• 5+ years of experience in paid media strategy, ideally in an agency or multi-client environment.
• Proven track record managing and scaling campaigns across B2B and B2C environments.
• Experience working across SaaS, e-commerce, and/or multi-location service businesses.
• Strong analytical mindset with ability to connect marketing performance to revenue outcomes.
• Excellent communication skills with ability to present strategy and performance to clients.
• Highly organized with strong attention to detail and low tolerance for poor execution.

Tools & Technology

• Experience with major paid platforms (Google Ads, Meta, LinkedIn), analytics tools (GA4, Looker Studio), and reporting platforms.
• Comfortable leveraging AI tools to improve efficiency in research, creative iteration, and optimization while maintaining high-quality strategic output.
• Project management through Asana.

Application Requirements

• Examples of paid media work (campaign strategy, performance reports, or case studies in English only).
• A short 1–2 minute recording explaining a campaign they scaled successfully, including what worked, what didn't, and what they would do differently.
• Applications should include resume to ******#J-*****-Ljbffr.