Static Ads Designer ($2K-$3K USD)

Our client is a fast-growing DTC pet brand — hundreds of thousands of customers across North America and scaling fast. They're building out their paid-creative engine and need a Meta ads designer who can ship high-volume, test-ready Meta ads without sacrificing quality.

This is not a brand design role. Pretty doesn't always convert — the right combination of hook, copy, layout, and visual hierarchy does. You'll be producing scroll-stopping statics for Meta — Facebook and Instagram — fast, clean, and built to perform.

What You'll Do

• Design high-volume static ad creatives (single image, carousel, collection) for Meta — Facebook & Instagram feed, Stories, and Reels
• Execute quickly and accurately from briefs provided by the creative strategist — a winning concept needs 5 variants, not 5 days
• Produce multiple size variations per asset (1:1, 4:5, 9:16, 1.91:1) and rapid iterations for creative testing
• Design direct-response layouts : benefit callouts, before/afters, testimonial ads, social proof, offer ads, native-style problem-led creative
• Iterate based on performance feedback — refine what's working, kill what isn't
• Use AI tools (Midjourney, Firefly, etc.) to scale output without dropping quality
• Deliver production-ready, organized, export-ready files

What We're Looking For

• 3+ years designing static ads for DTC/ecom brands on paid social — not brand, print, or editorial work
• A portfolio that shows performance-oriented work — scroll-stoppers that convert, not just pretty visuals
• Expert-level Figma + Photoshop/Illustrator
• Strong grasp of direct-response design principles : hierarchy, contrast, readability on small screens, instant communication
• Speed and volume — you can tell us how many statics you ship per week without flinching
• AI-native — generative tools are already part of your daily workflow
• Able to work US business hours (strong overlap with US Eastern/Central)
• Self-directed: you move fast across briefs and brand voices without hand-holding

Who You're Not

• Your background is brand, print, or editorial design — beautiful work that was never built to convert
• You need detailed direction for every asset and can't move without it
• You're precious about volume — you'd rather make one perfect ad than twenty test-ready ones
• You measure your work in awards or aesthetics , not in what performs

Compensation & Setup

• $2,000–3,000 USD/month , based on experience
• Performance bonus tied to winning creative
• Remote , anywhere in Latin America
• Long-term contractor role with room to grow as the creative engine scales