Marketing Data Strategist

Hi!

GUT is an award-winning global creative network powered by Globant. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we’re redefining how creativity and innovation work together to transform the industry, one brave idea at a time.

We are looking for a Marketing Business Intelligence Senior with strong experience in analytics and SQL to support the planning, execution, optimization, and reporting of digital media campaigns across multiple channels.

This is a highly collaborative and hands-on role, ideal for someone who enjoys working across the full media ecosystem while bringing deep expertise in data analytics. The ideal candidate combines analytical thinking, operational excellence, and a growth mindset to help drive measurable business outcomes for our clients.

Main Responsibilities

• Tracking tasks within the departmen t (social media reports, social listening, crisis monitoring, cross-source analysis).
• Monitoring performance for assigned accounts.
• Team coordination and integration with other departments to ensure reports reflect the context of active campaigns.
• Ability to review and perform quality control (QC) on reports generated by others (not just creating your own).
• Managing research projects, as well as developing final reports.
• Classifying, organizing, and analyzing data from multiple sources to identify trends, patterns, and insights related to digital marketing, content, social listening, advertising, consumer behavior, and ad spend.
• Conducting ad-hoc data analyses to provide timely, actionable recommendations based on the outcomes of executed actions.
• Staying up-to-date with the latest tools, techniques, and best practices in data analytics within the marketing ecosystem.
• Generating quantitative analyses focused on market research.
• Performing deep-dive marketing data analyses, identifying trends, competitors, sentiment, and consumer insights relevant to the brand, industry, and target audience.
• Developing quantitative research to better understand the brand, product, competition, and audiences.
• Combining reporting, search, social listening, and market research methodologies to build campaign strategies.
• Collaborating with multidisciplinary teams, including internal stakeholders and client-side partners, to align data analytics and research activities with the client’s strategic goals.
• Ability to analyze metrics (CTR, ROAS, Engagement) and leverage them to iterate creative concepts.

What Will Help You Succeed

• At least 5 years of proven experience in Digital Marketing data analysis, Advertising, and related fields.
• Experience with social listening tools such as Sprinklr, Brandwatch, Meltwater, Sprout Social, etc.
• Understanding of and interest in Digital Marketing, Content, Advertising, consumer media behavior, and global economic trends.
• Advanced level of Excel.
• Proficiency in web analytics tools such as Google Analytics and Adobe Analytics.
• Experience with data visualization tools: Tableau, Looker Studio, Power BI.
• Basic SQL queries, conditional logic, and data cleaning processes.
• Proficiency with social media ETL platforms (Emplifi, Semrush, Supermetrics, Dataslayer).
• Experience with Google BigQuery, MySQL, etc.
• Basic experience using/managing APIs for ETLs.
• Ability to work independently and manage multiple priorities simultaneously.
• Excellent written, verbal, and presentation skills, with the ability to convey complex information clearly and persuasively.
• Strong critical and strategic thinking skills, with the ability to foresee potential challenges and devise proactive solutions; high attention to detail.
• Ability to thrive in a fast-paced environment, adapting strategies and recommendations based on changing market conditions.
• High commitment to continuous learning and staying up to date with industry trends, market shifts, and emerging technologies.
• Bachelor’s degree required (or equivalent undergraduate degree).
• Experience creating executive summaries and high-impact presentations.
• Design and creation of structured questionnaires.

Location: Mexico City | Hybrid Model

GUT is a business unit within Globant, operating as its creative and marketing division. All services are provided within the framework of Globant’s corporate governance, policies, and legal entities, as applicable in each jurisdiction.