Especialista de Marketing Cloud y Automatización
Concesionaria Vuela Compañía de Aviación S.A.P.I
Especialista de Marketing Cloud y Automatización
Ubicación: Alvaro Obregón, Ciudad de México, MX
Empresa: Concesionaria Vuela Compañía de Aviación S.A.P.I
El Especialista de Marketing Cloud y Automatización es responsable de optimizar y gestionar la plataforma Salesforce Marketing Cloud, asegurando la ejecución eficiente de campañas omnicanal a través de email, push notifications, SMS y WhatsApp. Este rol combina una fuerte orientación analítica con la capacidad de desarrollar estrategias de segmentación, personalización y automatización, utilizando inteligencia artificial (Einstein AI) y análisis de datos para mejorar la eficiencia de las campañas y la experiencia del cliente.
Requisitos
- Mínimo 2 años de experiencia en CRM y Marketing Automation.
- Conocimiento en segmentación de clientes y personalización de campañas (utilizacion AMPSCRIPT).
- Experiencia en Salesforce Marketing Cloud (preferentemente con conocimientos en Data Cloud y Einstein AI).
- Experiencia en diseño y ejecución de customer journeys automatizados.
- Conocimientos en APIs, integración de datos, FTP y herramientas de automatización.
- Habilidad para ejecutar A/B testing y optimizar campañas basadas en datos.
Funciones
- Optimizar segmentación de audiencias, asegurando una mejor eficiencia en las campañas.
- Automatizar y optimizar customer journeys en Salesforce Marketing Cloud, integrando inteligencia artificial y APIs.
- Personalizar y mejorar la precisión de las campañas, utilizando insights de datos y predicciones de comportamiento.
- Administrar y mantener el esquema de datos del CRM, asegurando la calidad y disponibilidad de la información.
- Colaborar con el monitoreo y análisis métricas clave (engagement, conversión, CLV) para optimizar continuamente las estrategias.
- Liderar iniciativas de mantenimiento y mejora continua en la plataforma de SFMC, identificando oportunidades de optimización y eficiencia.
Vacante publicada el 3 horas atrás
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