SEO Analyst (Santiago de Querétaro)

Overview

About the Role
We are looking for a skilled and forward-thinking SEO & AEO Analyst to join our growing marketing team. This is a hands-on role that blends technical website optimization with content strategy, data analysis, and a deep understanding of how artificial intelligence is reshaping the way people search for and discover information online.

Key Responsibilities

• Technical SEO & Site Optimization
  • Conduct comprehensive technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability.
  • Implement and oversee on-page and backend optimizations directly in the CMS or codebase (HTML, robots.txt, XML sitemaps, hreflang, schema markup, canonical tags, etc.).
  • Monitor and resolve crawl errors, redirect chains, duplicate content issues, and other technical roadblocks using tools such as Screaming Frog, Google Search Console, and Ahrefs.
  • Collaborate with developers to ensure SEO best practices are embedded in site architecture, new feature launches, and page templates.
  • Set up and maintain tracking infrastructure including GA4, Google Tag Manager, and custom dashboards for performance monitoring.
• SEO & AEO Content Strategy
  • Develop and execute keyword research strategies that align with business goals, user intent, and the evolving landscape of AI-generated search results.
  • Lead Answer Engine Optimization (AEO) efforts: structure content to be surfaced by AI-powered tools such as Google’s AI Overviews, ChatGPT search, Perplexity, and other emerging answer engines.
  • Build content frameworks optimized for featured snippets, People Also Ask boxes, knowledge panels, and voice search.
  • Partner with content writers and editors to ensure all published material is structured, formatted, and written in a way that satisfies both traditional search engines and AI-driven discovery surfaces.
  • Develop and maintain topic clusters, content pillars, and internal linking strategies that establish topical authority.
• AI Search & Emerging Trends
  • Stay current on changes to Google’s search algorithms, SGE/AI Overviews, and the growth of AI-native search platforms (Perplexity, ChatGPT, Gemini, Copilot, etc.).
  • Understand the fundamental differences between traditional SEO and AI search optimization, and adapt strategies accordingly.
  • Research and implement best practices for being cited or referenced by large language models and AI search engines.
  • Provide regular briefings to internal stakeholders on industry shifts and their potential impact on our organic search performance.
• Analytics & Reporting
  • Track, analyze, and report on organic search KPIs including traffic, rankings, impressions, CTR, conversions, and AI-search visibility metrics.
  • Build and maintain reporting dashboards using Google Looker Studio, GA4, or similar tools.
  • Use data to identify opportunities, diagnose performance drops, and prioritize initiatives by business impact.
  • Deliver clear, concise reports to stakeholders with actionable recommendations.

Required Qualifications

• 2+ years of hands-on SEO experience, including both technical and content-focused work.
• Proficiency with SEO tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4.
• Demonstrated ability to implement backend/technical changes in a CMS (WordPress, Webflow, Shopify, or similar) and/or work alongside developers on HTML/CSS adjustments.
• Solid understanding of SEO content strategy: keyword research, search intent mapping, content briefs, and on-page optimization.
• Hands-on experience with Answer Engine Optimization and structuring content for AI-generated search surfaces.
• Up-to-date knowledge of how AI search tools (Google AI Overviews, Perplexity, ChatGPT search, etc.) differ from traditional search engines and what that means for content and technical strategy.
• Strong analytical skills with the ability to draw insights from complex data sets.

Nice to Have

• Experience with schema markup and structured data beyond the basics (FAQ, How-To, Product, Article, etc.).
• Familiarity with Python or JavaScript for SEO automation and data processing.
• Experience with international SEO or multilingual sites.
• Background in UX writing or content design that informs AEO-friendly formatting.
• Experience building or interpreting custom Looker Studio or Tableau dashboards.
• Knowledge of link building strategy and digital PR.

Additional Details

• Salary will be determined by experience.
• Horarios flexibles
• Trabajo desde casa
• Experiência: SEO analyst: 2 años (Obligatorio)
• Idioma: Inglés (Obligatorio)
• Lugar de trabajo: Empleo remoto