Assistant Media Manager

Description

The assistant Media Manager is a key position within the Performance Marketing in Mexico. This position will drive media strategy and planning for all four brands in General Motors Mexico. You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across the country.  You will be asked to bring new ideas and strategies that will drive profitable growth by increasing our brands footprint in the country.

KEY RESPONSIBILITIES

Own the media planning process for retail and brand building campaigns for all GM brands in Mexico

Plan, monitor and evaluate performance of media plans in a continuous learning cycle

Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions

Work effectively with the Brand and Product Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans

Effectively own and manage the allotted budget and drive appropriate investments and mix

Meet with media partners and evaluate offerings that contribute to business objectives

Liaison with GM Research and Marketing Science in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans

Develop and foster a strong relationship with corporate team experts including Audience, Ad Tech, and channel leads

Create and Lead Test & Learn media initiatives

Present and inform leadership across sales and marketing of media plans

Monitor and analyze key performance metrics; optimize campaign activities

REQUIRED CORE COMPETIENCIES:

Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future

Think strategically and navigate effectively though complex, ambiguous situations

Demonstrated analytical skills with ability to extract insights from performance reports

Strong communication skills and the ability to influence cross-functionally

Excellent research and presentations skills

Takes initiative, is proactive, and composed under pressure

REQUIRED QUALIFICATIONS:

Bachelor’s degree required, preferred in marketing, business or other related fields

Minimum of 6 years of marketing experience with demonstrated history managing traditional and online media plans

Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes

Experience working with global media agencies and partners

Successfully managed multiple projects and deadlines in a matrix-driven organization

Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making

Automotive experience – preferred -

Advanced english level is required

Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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