Media Operations Specialist - Compute Consumer Campaigns Mexico City, Distrito Federal, Mexico Marketing Communications Posted a day ago

Qualcomm Intl Inc., Mexico Branch Office

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing Communications

The Media Operations Specialist supports the execution and management of Compute Consumer marketing campaigns by ensuring accurate campaign setup, tracking, and creative readiness across platforms and partners. This role plays a critical part in maintaining operational excellence - helping campaigns launch on time, with correct tracking, and seamless alignment between media, creative, and retail touchpoints.

Key Responsibilities

• Support the setup and maintenance of campaign tracking infrastructure across digital and retail platforms.
• Maintain the CRT, ensuring assets from cross-functional teams are accurately trafficked, tracked, and statused.
• Assist in CMPID creation for campaigns driving to QC.com, ensuring consistent application across platforms.
• Build and QA Amazon tracking links to support campaigns driving to storefronts, ensuring proper attribution.
• Monitor campaign setup accuracy and flag discrepancies to maintain data integrity.
• Conduct QA checks on creative assets prior to launch, confirming alignment to platform specifications and placement requirements.
• Support final readiness checks ahead of campaign launch.
• Validate landing pages across funnel stages for:
  • Messaging continuity from ad to destination
  • Functionality and user experience
  • Correct tagging and tracking implementation
  • Assist in QA of partner PDPs, including:
    • Best Buy PDPs with accurate SKU-level UTMs
    • Amazon PDPs with correct ASINs in coordination with internal teams
• Assist in managing creative workflows across agencies and campaign teams to support on-time delivery.
• Track creative timelines and help ensure assets are prioritized based on launch requirements.
• Maintain the Creative column in CRT, ensuring assets are correctly mapped to live placements across channels:
  • Programmatic Video & Display
  • Linear TV
  • YouTube
  • Social (Meta, TikTok, Reddit)
  • Retail Media Networks
  • Tech, Lifestyle, and Audio
• Help ensure alignment between creative assets and media plans.
• Support creative kickoff preparation by helping ensure media plans and assets are ready ahead of partner engagements.
• Participate in creative kickoff calls to align on timelines, requirements, and deliverables.
• Coordinate with internal teams, agencies, and vendors to support smooth campaign execution.
• Flag potential risks, gaps, or delays to campaign leads in a timely manner.
• Support communication of campaign launches by gathering and sharing screenshots of live media placements.
• Help maintain visibility into in-market activity across channels and regions.
• Contribute to internal updates (e.g., newsletters or team summaries) to showcase campaign execution.

Success in This Role Looks Like

• Campaigns launch with accurate tracking, correct creative mapping, and minimal errors
• Creative assets meet platform specs and align with media placements
• Strong coordination across teams enables smooth execution
• Clear visibility into what is live in market across channels and regions

Minimum Qualifications

• Bachelor's degree and 2+ years of Communications, Marketing, Public Relations, or related work experience.
• Associate's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.
• High School Diploma or equivalent and 6+ years of Communications, Marketing, Public Relations, or related work experience.
• Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Skills & Preferred Qualifications

• 1–3 years of experience in digital marketing, paid media operations, or campaign execution
• Familiarity with campaign tracking (UTMs, tagging, retail attribution frameworks)
• Strong attention to detail with a focus on QA and accuracy
• Ability to manage multiple tasks and timelines in a fast-paced environment
• Strong communication and coordination skills across teams and agencies
• Basic understanding of digital media platforms (programmatic, social, retail media)
• Experience working with campaign management tools or tracking systems preferred.

This is an office-based position in Mexico City that is expected to comply with the Company's onsite work policy.

Applicants: Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail Ver el correo electrónico en click.appcast.io or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.

If you would like more information about this role, please contact Qualcomm Careers.