Partner Marketing - Mexico

• Functional Area Marketing / Advertising / Public Relations

Job Description

Requirements

Location: India
Function: Marketing
Reports to: Director – Marketing

RoleOverview

The Program Manager –Marketing supports and executes GTM initiatives across Skilling programs in India.The role is centred on partner-led marketing, working closely with institutionsand ecosystem partners, managing marketing and PR agencies, and driving socialmedia and event-based activations to support platform growth.

This is a hands-on role fora marketing professional who brings strong execution discipline, partnercoordination experience, and comfort operating across multiple channels andstakeholders.

KeyResponsibilities

Campaign & PartnerMarketing Execution

• Execute GTM initiativesthrough institutional and ecosystem partners including universities,training centers, associations, and government programs
  
• Act as the owner and expertfor through-partner marketing, enabling partners with playbooks, assets,and localized campaigns
  
• Manage partner timelines,commitments, follow-ups, and execution quality across programs
  

Social Media & Events

• Plan and executeprogram-led social media initiatives aligned to GTM priorities in Indiaalong with the Digital Marketing team
  
• Drive event-based marketingincluding webinars, orientation sessions, workshops, roadshows, andecosystem events in collaboration with partners and field teams
  
• Track performance of socialand event channels and optimize based on outcomes
  

Platform Growth &Operations

• Support user onboarding,activation, and engagement journeys through partner channels and CRM-ledcommunication (email, WhatsApp, in-platform)
  
• Collaborate with product,growth, and triage teams to track conversions and funnel movement
  
• Maintain structuredtrackers and prepare weekly and monthly MIS reports covering campaigns,partners, agencies, social, events, and PR performance
  
• Coordinate development oflocalized marketing assets including partner kits, decks, brochures,landing pages, social creatives, and event collateral.
  
• Ensure brand consistencyacross partner, agency, and media-facing communication
  

Skills& Experience

• 3-6 years of experience inmarketing, program management, or GTM execution roles
  
• Background in EdTech,skilling, or entrepreneurship ecosystems is a strong advantage
  
• Strong project managementand stakeholder coordination skills
  
• Comfortable with CRMworkflows, UTMs, dashboards, and performance reporting