Senior Creative Strategist

The Role

You'll own creative strategy across our full client portfolio — eCommerce, lead generation, and software. That means owning the brief, owning the backlog, owning the UGC creator pipeline, and owning what happens when a creative stops working. You're the person who knows what to test next before anyone asks, and why. This is not a brand strategy role. It's not a creative director role. It's a performance creative role; every concept you develop has a CPA target behind it, and you're responsible for helping hit it.

What You'll Own

Brief Writing and Concept Development: Own the end-to-end briefing process for all creative entering production — static, short-form video, long-form direct response, display, and YouTube. Maintain a rolling backlog with 4+ weeks of net-new concepts brief-ready at all times. Hit monthly throughput targets across the full vertical portfolio. Balance net-new concepts with iteration direction — enough new angles to sustain testing velocity, enough iteration to fully exploit what's already winning. Proactively identify untested formats and underserved verticals and bring them into the queue before someone has to ask.

Performance Intelligence: Analyze creative performance data alongside the paid media team to identify winners, flag fatigue, and determine what to test next. Translate findings into new briefs and updated creative direction — not just observations in a Slack message. Maintain a living creative playbook that documents winning formulas by persona, vertical, and format so the team always starts from accumulated learning, not from zero. Run competitive creative research on a regular cadence and flag emerging opportunities before they're mainstream. Drive cross-vertical learning — when something wins in one vertical, brief it for the others.

UGC Creator and Talent Management: Own the UGC creator pipeline from sourcing through performance review. Maintain the Airtable creator dashboard as the single source of truth — profiles, availability, past performance, brief status, and delivery status. Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery. Build and manage creator relationships across the full portfolio, not just the highest-volume clients.

What You Need

5+ years of direct response creative strategy experience with hands-on performance media context — you don't need to be a media buyer but you need to think like one. Demonstrated ability to write production-ready briefs that creative teams execute without revision rounds. Performance data fluency — you can read results, identify what's driving them, and translate findings into creative direction. Experience managing UGC creators from sourcing through delivery. The ability to work across multiple verticals and formats simultaneously without losing strategic focus. Strong copywriting ability in scripts, hooks, headlines, and ad copy — this meaningfully accelerates the briefing process and is a real differentiator for this role. Experience leveraging AI tools to push creative strategy further and faster.

What the Day to Day Actually Looks Like

You start the week knowing what's in production, what's in the backlog, and what the data said about last week's creative. You're writing briefs, reviewing creator deliveries, analyzing performance with the media team, and updating the playbook. You're not waiting for someone to bring you a problem — you're identifying it in the data and already briefing the solution. You communicate primarily in Slack, move fast, and write clearly.

Who This is Not For

If your creative strategy experience is primarily brand or awareness, this isn't the right fit. If you need a creative director above you to validate concepts before they go to production, this isn't the right fit. If you've never worked with performance data as a direct input to creative decisions, this isn't the right fit. We need someone who has owned outcomes, not just output.he digital space. The team focuses on developing customized strategies that align with each client’s unique identity, goals, and audiences. By combining data-driven insights with creative innovation, Future of Learning helps businesses navigate and succeed in an ever-evolving digital landscape. Team members collaborate with diverse brands and industries, offering opportunities to work on impactful, forward-thinking initiatives. The organization values adaptability, experimentation, and continuous learning in support of long-term client growth.