Digital Marketing Specialist - Mexico

Overview

Digital Marketing Specialist (Remote) – Wing is on the exciting mission of redefining the future of work for companies worldwide. We are looking to be the one-stop shop for companies that are looking to build world-class teams and place their operations on autopilot. We are seeking a bilingual Digital Marketing Specialist.

Note: This description is a general outline of responsibilities and qualifications; actual tasks and tools will be discussed during the interview process. Ensure you apply for the right job based on your location and experience.

Responsibilities

• Upload videos and graphics, keep the account up-to-date, and manage reviews.
• Develop, execute, and monitor marketing campaigns on various digital platforms.
• Ensure consistency of branding across all accounts and channels.
• Create events or promos to increase customer engagement.
• Manage the contact database and assist with lead generation activities.
• Research influencers, compatible products, and businesses to form strategic partnerships.
• Set up accounts, liaise with affiliates, and manage affiliate partners’ payouts.
• Check KPIs, modify bids or budgets, and review keyword performance.
• Gather information on the brand's audience profiles and develop a content strategy with internal teams.
• Create progress reports and monitor the performance and effectiveness of marketing campaigns.
• Research trends, promotional activities used by competitors, and provide competitive marketing insights.
• Execute SEO strategies and conduct keyword research.
• Conduct general administration.
• Use tweak builders to adjust content.
• Ad hoc tasks as needed.

Qualifications

• Bachelor's degree in any field or professional certification in marketing or related business courses
• 2+ years of experience in social media or 1-2 years in digital marketing
• Proven content writing or copywriting experience
• Working knowledge of content management systems
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledge of layouts, typography, print, and web design
• Experience with Adobe Photoshop, Illustrator, Sketch, InDesign or similar graphic design software
• Compelling portfolio of work across a range of creative projects

Technical Requirements

• USB headset with noise-cancellation feature
• Working webcam
• Main and backup computer: at least 1.8 GHz processor with at least 4 GB RAM
• Main internet service speed: at least 25 Mbps wired
• Backup internet service speed: at least 10 Mbps

Benefits

• Performance incentives
• Job security and stability
• Paid training
• Inclusive culture
• Upskilling opportunities
• 100% work-from-home
• Exceptionally supportive team
• Opportunities for career growth
• Fun work environment
• Holiday and overtime pay
• Bonuses, tips, and referral program

Schedule

20-40 hours per week

Location

Remote

Salary

Based on your experience and skills

Note: Only qualified candidates will be invited to take the assessment and be scheduled for an interview. We have other vacancies that might interest your friends and colleagues. They can check our jobs website for more opportunities.