Senior Data Analyst
Publicis Groupe México
¡Estamos buscado tu talento! Buscamos personas apasionadas y talentosas como tú para unirse a nuestro gran equipo. Si estás buscando una oportunidad para desarrollar tus habilidades y contribuir al éxito de un equipo dinámico, ¡Esta es tu oportunidad!
Objetivo: Estamos en búsqueda de un Senior Data Analyst apasionado por el análisis de datos y la generación de insights estratégicos para la toma de decisiones. Este rol será clave para traducir datos en recomendaciones accionables que impulsen el crecimiento y la eficiencia de nuestras estrategias de negocio.
Responsabilidades:
- Recopilar, analizar e interpretar grandes volúmenes de datos para identificar tendencias y oportunidades de optimización en campañas de marketing.
- Análisis de bases de datos usando SQL , creación de vistas y nuevas columnas (funciones ILIKE, SPLIT, CASE, REGEX, etc.)
- Dashboarding para satisfacer las distintas necesidades de nuestros clientes.
- Generar insights basados en datos para mejorar las estrategias de marketing, ventas y experiencia del cliente
- Servicio y soporte a equipos internos de cuentas para desarrollo de proyectos.
- Colaboración con equipos de Ingeniería de datos y Desarrollo.
- Automatización de procesamiento de datos y tareas operativas propias
- Análisis y generación de hallazgos para el entendimiento a través de las diferentes herramientas del comportamiento del consumidor.
Requisitos:
- Licenciatura en Mercadotecnia, Ingeniería en sistemas, actuaria, informática y/o sistemas computacionales y/o experiencia comprobable en Tecnología y Análisis de datos en la nube.
- Dominio de SQL (Structured Query Language)
- Herramientas de visualización de datos y BI (PowerBI, Tableau, Looker o similar)
- Experiencia con Python para tareas de automatización y procesamiento de datos (pandas, modulo csv o similares)
- Conocimiento de herramientas ETL (Pandas, Alteryx, Databricks Visual o similares)
- Experiencia trabajando en Cloud (AWS, GCP o Azure)
- Experiencia trabajando con metodologías agile, scrum o similar
- Familiaridad y comprensión de los medios de comunicación y el marketing (deseable).
Competencias y/o habilidades requeridas para la posición:
- Trabajo en equipo
- Orientación a resultados
- Responsable
- Excelentes habilidades de comunicación
Si estás interesado en la posición y cubres con el perfil favor de postularte por este medio.
Vacante publicada el 4 días atrás
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