Marketing Partner (Xico) (Valle de Chalco Solidaridad)

Role Overview

Experience Required : 3‑5 years experience in Digital Marketing and Event management.

The Marketing Partner supports and executes GTM initiatives across Ignite, Liftoff, Accelerate, and Skilling programs in Mexico.

The role is centered on partner‑led marketing, working closely with institutions and ecosystem partners, managing marketing and PR agencies, and driving social media and event‑based activations to support platform growth.

This is a hands‑on role for a senior marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders.

Key Responsibilities

• Campaign & Partner Marketing Execution
  • Execute GTM initiatives through institutional and ecosystem partners including universities, training centers, associations, incubators, and government programs.
  • Act as the owner and expert for through‑partner marketing, enabling partners with playbooks, assets, and localized campaigns.
  • Manage partner timelines, commitments, follow‑ups, and execution quality across programs.
• Social Media & Events
  • Plan and execute program‑led social media initiatives aligned to GTM priorities in Mexico.
  • Drive event‑based marketing including webinars, orientation sessions, workshops, roadshows, and ecosystem events in collaboration with partners and field teams.
  • Track performance of social and event channels and optimize based on outcomes.
• Agency & PR Management
  • Manage external marketing agencies across social media, content, design, and events.
  • Work closely with a PR agency to support media outreach, press releases, partner announcements, and ecosystem visibility.
  • Own agency briefs, scopes of work, timelines, budgets, and quality control.
• Platform Growth & Operations
  • Support user onboarding, activation, and engagement journeys through partner channels and CRM‑led communication (email, WhatsApp, in‑platform).
  • Collaborate with product, growth, and triage teams to track conversions and funnel movement.
  • Maintain structured trackers and prepare weekly and monthly MIS reports covering campaigns, partners, agencies, social, events, and PR performance.
  • Coordinate development of localized marketing assets including partner kits, decks, brochures, landing pages, social creatives, and event collateral.
  • Ensure brand consistency across partner, agency, and media‑facing communication.

Skills & Experience

• 6–8 years of experience in marketing, program management, or GTM execution roles.
• Strong expertise in partner‑led marketing and ecosystem‑based growth, preferably in Mexico.
• Proven experience managing marketing and PR agencies.
• Hands‑on experience with social media management and event marketing.
• Background in EdTech, skilling, or entrepreneurship ecosystems is a strong advantage.
• Strong project management and stakeholder coordination skills.
• Comfortable with CRM workflows, UTMs, dashboards, and performance reporting.
• Fluent in Spanish and English with strong written and verbal communication.

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