Media Analyst (Xico)

About the Media Team

Nubank is a technology company that is redefining the standards of the financial services industry in Mexico. The media team is responsible for Nubank’s media strategy, tactics, and implementation, from upper to lower funnel, considering the best channels for each business and communication goal, based on data and creativity.

Media Analyst Responsibilities

• Media plan elaboration and execution
• Campaign investment management
• Performance & insights reports
• Analysis on the consumer traffic & audience behavior
• Results and performance tracking
• Find measurement opportunities to improve campaign performance
• Work closely with marketing & analytics team to review our advertising efforts and point out strengths and weaknesses in our media campaign
• Keep up-to-date with advertising trends and with the media industry

Skills, Knowledge and Abilities

• 3-5 years of experience with paid campaigns focused on both branding & performance; digital platforms operations are mandatory, while offline is desirable.
• High understanding of brand solutions with biggest platforms as Google, Meta, TikTok, including top in class creative, optimization & audience perspective.
• 3-5 years of experience with campaign planning, monitoring & performance reports.
• Experience with Analytics & Audience management tools considering attribution models, 1st, 2nd, & 3rd party data.
• Negotiation skills.
• English advanced.

Benefits

• 17 days paid vacation per year.
• Life insurance.
• Health insurance.
• Nu Language Program.
• NuCare Program.
• Extended Parental Leave.

Our Nu Way Of Working

The Nu Way of Working is a hybrid model that was created so people can collaborate more in person and still keep the flexibility of remote work.