Omnichannel Strategy Director

Lead Digital Transformation Across Latin America | Omnichannel Strategy Director

Transform the Future of Customer Experience Across Latin America

GOSECO International Executive Search® has been engaged to identify an exceptional executive for a highly strategic leadership opportunity within a globally recognized multinational organization.

This is not a traditional marketing leadership role.

We are seeking a visionary executive who can lead enterprise-wide digital transformation while redefining how customers engage across every commercial and digital touchpoint. Reporting directly to the LATAM Chief Marketing Officer, this position will play a pivotal role in shaping the organization's omnichannel strategy, accelerating digital innovation, and driving sustainable business growth throughout Latin America.

The Opportunity

This executive will lead the development and execution of a world-class omnichannel strategy by integrating customer experience, digital platforms, artificial intelligence, analytics, eCommerce, marketplace expansion, and commercial excellence into a unified business model.

The successful candidate will influence executive decision-making while partnering closely with Commercial, Sales, Customer Experience, Information Technology, Finance, Operations, and Supply Chain to deliver measurable business impact.

This role offers the opportunity to build new capabilities, lead organizational transformation, and help define the future customer experience within one of the world's most respected multinational organizations.

Key Responsibilities

• Develop and execute the organization's omnichannel strategy across Latin America
• Lead enterprise-wide digital transformation initiatives that drive customer engagement and profitable growth.
• Design and optimize seamless customer journeys across digital, physical, CRM, eCommerce, marketplace, mobile, and social commerce channels.
• Drive AI-powered personalization and digital innovation initiatives.
• Establish and scale new omnichannel capabilities and customer engagement platforms.
• Lead cross-functional transformation initiatives across multiple business units.
• Own the financial performance of omnichannel initiatives, including P&L responsibility, ROI, and performance measurement.
• Present strategic recommendations to executive leadership and serve as a trusted advisor on commercial transformation.

The Ideal Candidate

We are interested in executives who have successfully led large-scale digital transformation and commercial excellence initiatives within multinational organizations.Ideal candidates will bring experience in areas such as:

• Omnichannel Strategy
• Customer Experience (CX)
• Digital Transformation
• Commercial Excellence
• Digital Commerce
• Customer Analytics
• Artificial Intelligence
• CRM Strategy
• Marketplace & eCommerce
• Cross-functional Leadership

Qualifications

• Bachelor's degree required; MBA or postgraduate studies preferred.
• 12+ years of progressive leadership experience in digital transformation, omnichannel strategy, customer experience, commercial excellence, or digital commerce.
• Proven experience leading enterprise-wide transformation initiatives with measurable business results.
• Strong commercial and financial acumen, including P&L responsibility.
• Advanced English proficiency.

Why Consider This Opportunity?

This is a unique opportunity to join a financially strong global organization that continues to invest heavily in innovation, technology, and customer experience.

The successful executive will have the opportunity to influence regional strategy, shape organizational capabilities, and leave a lasting impact on how customers engage with the business across Latin America.

If you are passionate about leading transformational initiatives, building high-performing teams, and creating measurable business value through innovation and customer-centric strategies, we would welcome a confidential conversation.

About GOSECO International Executive Search ®

GOSECO International Executive Search® is a boutique executive search and leadership consulting firm specializing in bilingual and multicultural executive talent across Mexico, Latin America, and the United States.

As a proud member of the Association of Executive Search and Leadership Consultants (AESC) , we are committed to the highest standards of ethics, professionalism, confidentiality, and excellence in executive search.