Partner Team Lead - LATAM (Mexico-based)

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real‑time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first‑time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform
The AI‑native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships
Wati is proudly backed by world‑class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium‑tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role

We are looking for a Partner Team Lead to drive and scale our partner ecosystem across Latin America, with a strong focus on Mexico and Colombia.

This is a hybrid leadership + hands‑on role, responsible for both building and executing our regional partner strategy. You will lead the current partner team while actively contributing to partner acquisition, enablement, and revenue growth.

You will work closely with the global partnerships team to localize and operationalize our partner model, ensuring it is adapted to the realities of the LATAM market and capable of scaling efficiently.

What You’ll Do

Partner Strategy & Program Development

• Develop and localize Wati’s partner strategy for LATAM, ensuring strong alignment with global frameworks
• Build scalable processes for partner acquisition, onboarding, enablement, and performance management
• Define and implement KPIs, reporting structure, and partner segmentation (IPP)
• Establish a structured partner lifecycle model, from recruitment to activation and growth

Team Leadership

• Lead and develop the current partner team (hunter + farmer roles)
• Build team rituals, performance tracking, and accountability frameworks
• Coach and support the team to improve execution, productivity, and results
• Collaborate cross‑functionally with Sales, Marketing, CS, and Product teams

Partner Acquisition (Inbound & Outbound)

• Own partner acquisition operation for Mexico and Latam (spanish speaking countries)
• Personally drive high‑value partnerships, especially in key markets
• Build and manage a strong pipeline of agencies, resellers, and solution partners
• Identify and engage partners aligned with our Ideal Partner Profile (IPP)

Partner Management & Growth

• Drive partner activation, engagement, and revenue contribution
• Establish scalable models for partner enablement and co‑selling
• Monitor partner performance and implement actions to increase productivity
• Build long‑term relationships with strategic partners

Cross‑Regional & Global Alignment

• Act as the main point of contact between LATAM and the global partnerships team
• Adapt global initiatives, tools, and programs to local market needs
• Provide structured feedback and insights from LATAM to influence global strategy
  • 5+ years of experience in Partnerships, Business Development, or Channel Sales within SaaS
  • Proven experience in building and scaling partner programs
  • Strong commercial mindset, with ability to drive revenue through partnerships
  • Experience managing or mentoring teams
  • Hands‑on profile, comfortable balancing strategy and execution
  • Experience working with: Marketing agencies, CRM implementers, SaaS resellers or solution partners, Automation / MarTech ecosystems
  • Strong understanding of LATAM markets, especially Mexico
  • Excellent communication and stakeholder management skills
  • Fluent in Spanish and English (Portuguese is a strong plus)

  What Success Looks Like

  • Scalable and structured partner program implemented in LATAM
  • Strong growth in partner‑sourced and partner‑influenced revenue
  • High‑performing and well‑managed partner team
  • Consistent pipeline of high‑quality partners (IPP‑aligned)
  • Increased partner activation, engagement, and retention