E-Commerce Marketing Specialist (TikTok Shop focused)

E-Commerce Marketing Specialist (TikTok Shop focused)

Remote | Full-time | 9 AM to 6 PM Eastern (flexible, we care about results, not clocks) | Fluent English required

Salary: $1200 to $1800 USD/month based on experience + profit sharing bonuses based on performance.

About TopFoxx

TopFoxx is a women-owned NYC eyewear brand, growing fast, building luxury sunglasses that solve real problems: floating sunnies, tangle-free aviators, foldable pocket frames, and mood-boosting lenses. We are a small team and a small business, not corporate at all, and it is a fun brand to be part of. We are close-knit and supportive, and everyone here wears many hats and jumps in wherever they are needed.

The Role

We are looking for a Marketing Specialist who can help make TikTok Shop a major growth engine for TopFoxx while supporting broader marketing, creative, influencer, and conversion initiatives.

This is not a traditional marketing manager role. You do not need prior TikTok Shop experience. You need to be a strong marketer who understands short-form content and learns platforms quickly. We are looking for someone who executes and brings results. You should be able to receive a problem like: "TikTok Shop isn't performing the way it should. Figure out what's happening."… and independently investigate the data, identify the problems, develop a strategy, start implementing solutions, monitor the results, and continue improving .

You will work across TikTok Shop, creators, influencer marketing, creative strategy, paid media, website conversion, and e-commerce marketing. You do not need to be the world's best expert in every area. But you need to be curious, capable, hands-on, and willing to figure things out.

What Success Looks Like

Grow TikTok Shop revenue and conversion while using creators, content, creative strategy, and broader marketing opportunities to drive measurable e-commerce growth.

You will be responsible for:

Understand → Identify → Strategize → Execute → Measure → Optimize → Scale

We want someone who can connect the dots between what customers see, what creators produce, how products are presented, and what ultimately makes someone buy.

Two numbers define this role. We get about 2,000 affiliate videos a month from roughly 650 creators, and only 1 to 2% of them drive any sales. Your job is to get us to 5,000 affiliates posting every month, and to take that 1 to 2% up to 5%. Volume alone would roughly triple this channel. Volume plus quality takes it about seven times where it is today.

And it has to be profitable. Every TikTok Shop sale carries a referral fee, affiliate commission, ad spend, discounts and shipping on top of product cost, so a campaign that looks like it is winning on reported ROI can still be losing us money. Growing revenue while margin disappears is not success here.

What You'll Oversee (Key Responsibilities)

1) TikTok Shop Growth (Primary Focus)

• Understand the current state of our TikTok Shop and identify areas of opportunity.
• Analyze GMV, sales, conversion, traffic, product performance, and creator-generated revenue.
• Identify why products, content, or campaigns are underperforming.
• Find opportunities to increase daily sales and overall GMV.
• Develop and execute TikTok Shop growth strategies.
• Test products, content, offers, campaigns, and creator strategies.
• Follow TikTok Shop updates daily and be first to test them. New features are worth the most before the rest of the market catches on. 
• Identify TikTok Shop features and opportunities TopFoxx is not currently utilizing.
• Monitor performance and adjust strategies based on results.
• Stay up to date, daily, on TikTok Shop updates, trends, tools, and best practices.
• Build repeatable processes that make TikTok Shop growth more scalable.

2) Affiliate, Creator & Influencer Marketing 

• Grow our affiliate base to 5,000+ creators posting every month, and lift the share of affiliate videos that actually drive sales from 1 to 2% up to 5%. Both numbers have to move together. More videos at the same quality is not the goal.
• Build strong relationships with our top revenue-generating creators on TikTok Shop and win over the biggest GMV creators in our category. Keep a tracked written record of every conversation with each one, so the relationship lives in the company and not in one person's inbox.
• Communicate directly with TikTok Shop creators and influencers.
• Build relationships with high-potential creators.
• Identify creators who have the ability to generate sales.
• Identify which creators and content should be scaled.
• Create clear creator briefs and content direction.
• Give creators feedback on hooks, messaging, products, and content structure.
• Help negotiate additional content or compensation when appropriate.
• Develop creator campaigns around products, launches, promotions, and seasonal opportunities.
• Identify opportunities for TikTok LIVE and other creator-led selling initiatives.
• Connect creator performance back to GMV, conversion, and overall business results.

3) Creative Strategy

• Review TikTok, Instagram, and paid creative.
• Identify why certain videos capture attention and others do not.
• Develop hooks, angles, concepts, and messaging.
• Create content briefs for creators and internal teams.
• Give actionable feedback on videos and creative.
• Identify customer pain points that can become content opportunities.
• Turn product benefits, reviews, objections, and customer questions into creative concepts.
• Develop TikTok and Instagram content strategies.
• Identify winning creator content that could be replicated or expanded.
• Help determine which creative should be scaled.
• Connect organic content, creator content, and paid advertising.
• Build repeatable creative frameworks and testing processes.

4) Creative Execution

We want a marketer who can actually execute. You do not need to be an expert designer or professional video editor. However, you should have enough hands-on creative ability to make or modify content when necessary rather than being completely dependent on another person.

Experience with tools such as: Photoshop, CapCut, Adobe Premiere Pro, Canva, Other video or creative production tools is valuable.

You may:

• Make simple creative edits.
• Modify images or graphics.
• Edit short-form video.
• Create basic social content.
• Build simple creative variations.
• Add text, captions, hooks, or CTAs to content.
• Prepare creator briefs and visual references.
• Create basic marketing assets when needed.

5) Conversion & E-Commerce Optimization

• Review product pages and landing pages.
• Identify conversion friction and customer objections.
• Evaluate whether advertising and product-page messaging are aligned.
• Recommend improvements to product positioning and messaging.
• Review product images, videos, headlines, descriptions, and calls to action.
• Recommend creative improvements for website pages.
• Identify opportunities to improve the customer journey from content → product page → purchase.
• Help develop conversion-focused landing page concepts.
• Review Amazon product creative and content.
• Evaluate TikTok Shop product presentation and identify opportunities to improve conversion.
• Use customer questions, reviews, comments, and behavior to identify conversion opportunities.

6) Paid Media & Creative Support

• Review existing paid advertisements.
• Evaluate hooks, messaging, creative angles, and offers.
• Identify opportunities to repurpose successful organic or creator content into paid ads.
• Recommend creative concepts for Meta and TikTok.
• Provide feedback on paid creative.
• Help identify winning creative that should be scaled.
• Connect paid media insights back to TikTok Shop and influencer strategies.
• Help develop creative testing ideas.
• Analyze creative performance and recommend improvements.

7) Data, KPIs & Performance

• You will use data to make decisions, but this is not a purely analytical role.
• You should be comfortable tracking and interpreting metrics such as: GMV, Revenue, Conversion rate, Orders, Traffic, Average order value, Creator-generated revenue, Creator posting frequency, Content performance, CTR, CPC, CPA, ROAS, Video retention, Engagement, Product-level conversion, 
• The goal is always to connect the numbers to action.

8) Testing & Growth Initiatives

• Test new TikTok Shop strategies.
• Test creator approaches.
• Test content angles and hooks.
• Test offers and promotions.
• Test product positioning.
• Test creative formats.
• Identify new platform opportunities.
• Research competitors and market trends.
• Look for new ways to increase conversion.
• Stop strategies that are not producing results and quickly move toward better opportunities.

What We're Looking For

Must-haves:

• 2+ years of experience in digital marketing, e-commerce, TikTok Shop, influencer marketing, growth marketing, or a related field.
• Strong understanding of short-form content and social media marketing.
• Ability to analyze performance data and turn it into actionable decisions.
• Strong marketing judgment and understanding of customer psychology.
• Ability to work independently without constant direction.
• Comfortable working in a fast-moving startup environment.
• Margin literacy. You understand that reported ROI is not profit, and you can reason through commissions, referral fees, discounts, shipping and product cost to figure out whether something actually made money. 

Nice to have:

• Experience growing TikTok Shop Seller Center, Shopify, Amazon, Meta Ads or TikTok Ads.
• Experience with landing pages and CRO.
• Experience creating or editing short-form video.
• Photoshop, CapCut, Premiere Pro, Canva, or similar creative tools.
• DTC or consumer brand experience.

What You Get:

• $1200 - $1800 USD/month, based on experience and demonstrated ability.
• Performance-based bonuses tied to measurable results.
• Fully remote role with flexible hours around 9 AM to 6 PM Eastern.
• Direct collaboration with leadership and the Founder.
• High ownership over one of TopFoxx's key growth channels.
• Opportunity to make a measurable impact on a growing DTC brand.
• Free TopFoxx products.
• Paid time off and company holidays.
• Long-term growth opportunity as the TikTok Shop channel expands.