Life Sciences - Veeva CRM Business Analyst

Life Sciences CRM Business Analyst

Industry: Pharma / Biotech / MedTech

Location: Mexico, Brazil or Argentina or Colombia

Role Overview

We are seeking a Life Sciences CRM Business Analyst to bridge commercial business needs and technology solutions. The ideal candidate will support the implementation, optimization, and ongoing management of CRM platforms such as Salesforce Health Cloud and Veeva CRM. This role partners with Sales, Marketing, Medical Affairs, and IT teams to improve customer engagement, process efficiency, and data quality.

Key Responsibilities

• Gather, analyze, and document business requirements for CRM initiatives and enhancements

• Translate business needs into functional specifications, user stories, and process workflows

• Configure and support Salesforce and/or Veeva CRM solutions

• Collaborate with Sales Operations, Marketing, MLR, and IT stakeholders

• Support field sales representatives and MSLs with CRM tools, reporting, and usability improvements

• Manage enhancement backlogs and coordinate with development teams

• Lead and support User Acceptance Testing (UAT)

• Develop reports and dashboards for commercial performance tracking

• Ensure data quality, compliance, and adherence to pharma regulations

• Support integrations with Reltio, Snowflake, Databricks, and marketing automation platforms

• Drive CRM adoption and continuous process improvement initiatives

Required Qualifications

• Bachelor's degree in Business, Life Sciences, Information Technology, or related field

• 3–8 years of CRM Business Analysis or Sales/Marketing Operations experience

• Experience within Pharma, Biotech, MedTech, or Life Sciences organizations

• Hands-on experience with Salesforce and/or Veeva CRM

• Strong understanding of commercial operations, HCP engagement, and territory management

• Experience with requirements gathering, UAT, and stakeholder management

• Excellent communication, analytical, and problem-solving skills

Preferred Qualifications

• Salesforce configuration experience (reports, dashboards, workflows, custom objects)

• Knowledge of Veeva Vault, Align, Nitro, and PromoMats

• Experience with Reltio MDM and data governance initiatives

• Exposure to Power BI and Tableau reporting solutions

• Agile/Scrum experience including user stories and backlog grooming

• Understanding of omnichannel engagement and digital marketing integration

Key Deliverables

• Business Requirements Documents (BRDs)

• User Stories and Functional Specifications

• CRM Enhancements and Release Support

• Commercial Dashboards and Reports

• UAT Scripts and Validation Documentation

• Process Documentation and End User Training Materials