Inside Sales Team Leader (Automation)

Purpose

Drive profitable revenue growth and achieve sales and order intake targets through digital and remote engagement strategies, leveraging eCommerce platforms, CRM tools, and data-driven sales approaches. The Inside Sales Account Manager acts as a trusted advisor for customers, promoting Siemens Digital Industries solutions across Automation, Industrial Controls, Digitalization, and Industrial Instrumentation portfolios while driving customer acquisition, retention, and expansion through digital and omnichannel sales channels.

This role combines technical sales expertise with eCommerce capabilities to accelerate market penetration, increase online sales adoption, and enhance customer experience across digital buying journeys.

Main Responsibilities

1. Account Planning & Digital Sales Strategy

• Develop and execute account plans aligned with territory, industry, and Digital Industries growth objectives.
• Identify opportunities for customer acquisition, account expansion, and digital channel adoption.
• Segment customers based on revenue potential, digital maturity, industry focus, and growth opportunities.
• Define strategies to increase customer engagement through eCommerce platforms and digital self-service channels.
• Create targeted sales campaigns leveraging customer buying behaviors, CRM insights, and market intelligence.
• Monitor account performance and adjust strategies based on pipeline development, conversion rates, and customer feedback.
• Collaborate with Marketing and Sales Operations to drive digital demand generation initiatives.
• Promote adoption and utilization of Siemens eCommerce platforms and digital sales channels.
• Serve as the primary point of contact for customers utilizing online purchasing and digital customer portals.
• Analyze customer purchasing patterns to identify upselling, cross-selling, and retention opportunities.
• Drive digital campaigns, webinars, virtual demonstrations, and online customer engagement activities.
• Support customers throughout their digital buying journey, ensuring a seamless and positive purchasing experience.
• Leverage digital analytics and customer behavior data to improve sales effectiveness and customer satisfaction.
• Identify barriers to eCommerce adoption and develop strategies to increase platform utilization.

3. Technical Sales & Solution Consulting

• Consult customers on Siemens Digital Industries solutions, including:
  • Industrial Automation Systems
  • PLCs and Industrial Controls
  • HMI and Industrial Software
  • Industrial Communications
  • Instrumentation and Process Control
  • Digitalization and Industry 4.0 Solutions
  • Industrial Edge and IoT Solutions
• Understand customer applications and business challenges to recommend appropriate technical solutions.
• Develop value propositions highlighting operational efficiency, productivity improvements, sustainability, and ROI.
• Support solution positioning and opportunity qualification in partnership with technical specialists.
• Conduct virtual product demonstrations, technical presentations, and customer workshops.

4. Opportunity & Pipeline Management

• Own and manage assigned sales opportunities from lead qualification through order closure.
• Maintain a healthy sales pipeline and ensure accurate forecasting through CRM systems.
• Qualify leads generated through digital marketing initiatives, eCommerce platforms, and inbound customer inquiries.
• Drive opportunity progression through effective stakeholder engagement and value-based selling.
• Collaborate with technical experts and business unit specialists to develop winning proposals.
• Monitor pipeline health, conversion rates, and sales performance metrics to improve productivity.
• Ensure timely follow-up and professional customer communication throughout the sales cycle.

5. Business & Financial Management

• Achieve annual sales, revenue, and order intake targets.
• Support profitable growth through strategic pricing, portfolio expansion, and account development.
• Monitor sales performance, market trends, and competitive activity.
• Identify commercial risks and escalation issues when required.
• Utilize business intelligence and analytics tools to support decision-making and forecast accuracy.
• Ensure compliance with Siemens financial, commercial, and governance policies.
• Build long-term relationships with customers, channel partners, and industry stakeholders.
• Promote Siemens' value proposition as a leader in Digital Industries and industrial transformation.
• Identify market trends related to automation, digitalization, smart manufacturing, and industrial connectivity.
• Generate customer insights to support new business opportunities and portfolio growth.
• Support customer retention initiatives and continuous account development.
• Actively pursue opportunities for upselling and cross-selling across the Siemens Digital Industries portfolio.
• Collaborate effectively with Account Managers, Technical Sales Specialists, Product Managers, Marketing, and Customer Services.
• Ensure accurate documentation of customer interactions, opportunities, and forecasts within CRM systems.
• Follow Siemens sales processes, governance requirements, and compliance guidelines.
• Share best practices and customer insights across sales teams and regions.
• Support continuous improvement initiatives focused on digital sales excellence and customer experience.

Required Qualifications

Education

• Bachelor's degree in Engineering, Industrial Automation, Mechatronics, Electrical Engineering, Electronics Engineering, Industrial Engineering, or related field.

Experience

• 8+ years of experience in Inside Sales, Technical Sales, Account Management, or Business Development.
• Proven experience selling industrial automation and control solutions.
• Experience with industrial instrumentation and process automation products.
• Experience supporting digitalization, Industry 4.0, IIoT, Industrial Software, or Smart Manufacturing initiatives.
• Experience driving sales through eCommerce and digital sales channels.
• Experience using CRM platforms such as Salesforce, Dynamics 365, or equivalent.

Required Knowledge

• Industrial Networks and Communications
• Digitalization and Industry 4.0
• Industrial IoT Solutions
• eCommerce and Digital Sales Platforms
• CRM and Sales Analytics
• Advanced English (written and spoken).
• Consultative Selling
• Opportunity Management
• Customer Relationship Management
• Digital Selling
• Virtual Presentation Skills
• Data-Driven Decision Making
• Business Acumen
• Cross-Functional Collaboration
• Customer-Centric Mindset
• Communication and Influencing Skills
• Results Orientation

Equal Employment Opportunity Statement Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.