Sr Specialist, Marketing Technology

Key Responsibilities

Marketing Analytics & Data Quality

• Own marketing data collection, validation, and reporting.
• Analyze and troubleshoot marketing data discrepancies across platforms, data feeds, and reporting systems.
• Conduct User Acceptance Testing (UAT) for new MarTech implementations, enhancements, and vendor integrations.
• Investigate data quality issues, identify root causes, and partner with engineering teams to resolve tracking and reporting gaps.
• Pull, analyze, and interpret marketing performance data using Adobe Analytics, Google Analytics, and enterprise reporting platforms.
• Develop actionable insights that improve campaign performance, customer engagement, and measurement accuracy.
• Create documentation and testing plans to support ongoing platform enhancements.

Marketing Technology & Integrations

• Partner with Product, Engineering, Analytics, and Media teams to implement scalable marketing technology solutions.
• Understand the end-to-end lifecycle of marketing data, including: Data collection, Identity resolution, Consent management, Audience creation, Activation, Attribution, Measurement, Reporting
• Support integrations across platforms such as: MetaRouter, LiveRamp, Branch, Singular, CDPs and audience activation platforms
• Validate data flows, APIs, event streams, and platform configurations to ensure accurate data capture and activation.

Audience Strategy & Activation

• Support audience segmentation and activation efforts across paid media, CRM, personalization, and customer engagement channels.
• Understand audience creation methodologies, identity resolution, and customer matching strategies.
• Validate audience eligibility, activation logic, and downstream platform delivery.
• Collaborate with Media and CRM teams to ensure audience performance is measurable and optimized.
• Assist in developing audience measurement and attribution frameworks.

Privacy, Compliance & Data Governance

• Support compliance initiatives related to consumer privacy regulations, including: CCPA / CPRA, GDPR, Emerging privacy regulations
• Support consent management solutions, including OneTrust.
• Understand consent signals, cookie governance, consumer data deletion processes, and privacy-related system configurations.
• Partner with Legal, Privacy, Security, and Engineering teams to ensure marketing technologies remain compliant.

Vendor & Stakeholder Management

• Serve as a liaison between business stakeholders and technology partners.
• Build and maintain strong relationships with MarTech vendors, implementation partners, and platform providers.
• Translate business requirements into technical specifications and actionable workstreams.
• Communicate complex technical concepts clearly to both technical and non-technical audiences.

Required Qualifications

• Bachelor's degree in Marketing, Analytics, Information Systems, Computer Science, Business, or a related field.
• 5+ years of experience in Marketing Technology, Digital Analytics, Marketing Analytics, Marketing Operations, or related disciplines.
• Advanced SQL proficiency required , including the ability to independently query, analyze, validate, and troubleshoot complex datasets.
• Experience with cloud data platforms such as Snowflake, BigQuery, or Databricks.
• Hands-on experience with Adobe Analytics and/or Google Analytics.
• Proven experience troubleshooting marketing data feeds, integrations, reporting discrepancies, and data quality issues.
• Experience performing UAT, implementation validation, and production readiness testing.
• Strong understanding of the end-to-end MarTech ecosystem and customer data lifecycle.
• Experience supporting audience creation, segmentation, and activation strategies.
• Familiarity with attribution methodologies, identity resolution, and marketing measurement frameworks.
• Working knowledge of privacy regulations and consent management practices, including CCPA/CPRA, GDPR, and OneTrust.
• Experience managing vendor relationships and coordinating cross-functional initiatives.
• Strong analytical thinking, problem-solving, and communication skills.
• Ability to work independently, manage competing priorities, and thrive in a fast-paced environment.

Preferred Qualifications

• Experience leveraging AI technologies to improve testing, troubleshooting, documentation, reporting, or process automation.
• Understanding of paid media ecosystems, attribution platforms, and online/offline measurement strategies.
• Experience working in Agile environments and collaborating with Product and Engineering teams.

Success Profile

The ideal candidate:

• Is highly analytical and naturally curious.
• Has a passion for marketing technology, data, and measurement.
• Takes ownership and operates with minimal supervision.
• Can quickly diagnose and resolve complex data and integration issues.
• Understands both the business and technical sides of marketing technology.
• Builds trusted relationships across stakeholders, vendors, and technical teams.
• Thrives in ambiguity and adapts quickly to changing priorities.
• Embraces emerging technologies, including AI, to improve efficiency and effectiveness.