Senior Marketing Manager - GDL (Guadalajara)

Senior Marketing Manager (B2B SaaS / Growth Marketing)

Location: Guadalajara, Mexico (strongly preferred)

Hybrid / Versátil work model

About the Role

An international technology company focused on SaaS platforms and marketplace solutions is looking for a highly hands‑on, strategic, and growth‑oriented Senior Marketing Manager. This role will lead and execute B2B marketing strategies focused on demand generation, user acquisition, positioning, and pipeline growth for technology platforms operating across the United States and Latin America. We are NOT looking for a purely corporate branding or agency‑management profile. We are looking for a true growth marketing operator with direct experience executing digital campaigns, optimizing performance, and working inside fast‑growing SaaS/startup environments.

Position Objective

Lead and execute the end-to‑end B2B marketing strategy, driving measurable growth through:

• Demand generation
• Paid media
• Growth marketing
• Acquisition optimization
• Brand positioning
• Pipeline generation
• Continuous experimentation

Key Responsibilities

Strategy & Growth Marketing

• Design and execute B2B growth marketing strategies.
• Translate positioning into measurable campaigns and initiatives.
• Generate pipeline and commercial opportunities.
• Execute multi‑channel performance‑driven campaigns.

Paid Media & Demand Generation

• Build and optimize campaigns across Google Ads, LinkedIn Ads, and other platforms.
• Optimize CPC, CAC, CVR, and overall campaign performance.
• Execute A/B testing and continuous experimentation.
• Develop landing pages and acquisition funnels.

Analytics & Performance

• Analyze campaign metrics and user behavior.
• Generate actionable insights based on data.
• Measure impact on pipeline, revenue, and acquisition.

Cross-functional Collaboration

• Work closely with sales, product, and leadership teams.
• Align messaging, go‑to‑market initiatives, and commercial objectives.
• Participate in strategic growth decisions.

Ideal Profile

Experience

• 7–10+ years of B2B marketing experience.
• Background in SaaS, startups, marketplaces, or technology companies.
• Proven hands‑on campaign execution experience.
• Experience working in fast‑growth environments.
• Experience targeting the US market.

Required Technical Experience

• Google Ads
• Google Analytics
• LinkedIn Ads
• Landing pages
• A/B testing
• Demand generation
• Growth marketing
• Performance marketing
• Funnel optimization
• CRM and marketing automation tools

What We Are NOT Looking For

• Purely corporate branding profiles.
• Agency coordinators without direct execution experience.
• PR or communications‑only backgrounds.
• Candidates without hands‑on paid media platform experience.

Key Competencies

• Ownership mentality
• Highly execution‑focused
• Analytical thinking
• Fast execution speed
• Results‑oriented mindset
• Experimentation mindset
• Executive communication skills
• Startup mentality

What Will Make Someone Successful

• Early‑stage SaaS experience
• Growth mindset
• Ability to build and optimize campaigns directly
• Capability to execute from day one
• Autonomous and proactive profile
• Comfortable with ambiguity and fast‑paced environments

Compensation

Competitive compensation based on experience. High‑visibility role with strong growth potential inside an international technology company.

Requirements

• 7–10+ years of experience in B2B marketing, preferably in SaaS, startups, marketplaces, or technology companies.
• Strong hands‑on experience executing digital campaigns directly, not only managing agencies or external teams.
• Advanced experience with Google Ads and Google Analytics, including campaign optimization and performance analysis.
• Proven experience in demand generation and growth marketing focused on pipeline creation and user acquisition.
• Experience building and optimizing landing pages, funnels, and A/B testing initiatives.
• Strong analytical mindset, with the ability to interpret KPIs such as CAC, CPC, CVR, ROAS, pipeline, and conversion metrics.
• Experience working in fast‑paced startup or high‑growth environments, comfortable operating with ambiguity and rapid execution.
• Excellent English communication skills (written and spoken) with executive‑level clarity.
• High ownership mentality, proactive execution, and ability to independently drive initiatives from strategy to implementation.
• Strong collaboration skills across marketing, sales, product, and leadership teams, aligning go‑to‑market and growth strategies.