Web Optimization Specialist

Testing and Optimization Specialist

Are you passionate about using data and experimentation to improve how customers experience our digital journey? Do you combine technical skill with critical thinking? If so, we want to meet you.

The Optimization and Personalization team within the Digital Experience Strategy & Optimization team at TR drives meaningful customer experiences through rigorous experimentation and personalization. Our work is foundational to TR's strategic investment in eCommerce and digital capability—turning data and insights into experiences that matter

In this opportunity as a Testing and Optimization Specialist, you will be the execution engine for our testing program—translating strategy into high-quality test plans that generate real business insights.

Specifically, you will:

Test Planning & Execution

• Partner with Sr. Manager of Digital Optimization, Digital Product Managers, web UX designers, and other optimization team members to translate testing strategy into detailed, specification-ready test plans
• Define test mechanics—what will be tested, how variations will differ, which audiences are included, and what success looks like
• Build and configure Adobe Target experiences with precision, including targeting logic, traffic allocation, and tracking parameters
• Validate measurement design—confirm that KPIs are properly instrumented in Adobe Analytics and will actually capture what matters
• Develop test variations working closely with designers and developers, ensuring variations accurately test the intended hypothesis
• Own test operations within our established processes—execute Development and/or QA validation handoffs, actively monitor test performance and flag issues, drive tests through launch and closure, and hold to sprint timelines and SLAs
• Configure analytical dashboards in Adobe Analytics to monitor test performance and enable real-time visibility into results

Quality Assurance & Partnership

• Conduct pre-test analysis using Adobe Analytics to establish baselines and inform test calibration
• Build and document test plans— clearly capture aligned hypothesis, specify measurement parameters and KPI tracking, and ensure alignment between strategy and execution
• Identify and surface execution considerations early (traffic volume, audience overlap, measurement gaps, test conflicts) so they can be addressed before launch
• Maintain clear documentation so test logic is transparent and results can be reliably interpreted
• Work closely with the Sr Manager of Optimization to ensure test plans align with strategy and measurement is sound

Learning & Communication

• Document test results, and support post-test analysis and results interpretation
• Support Learning Repository updates and stakeholder shake-outs as needed

You're a fit for this role if your background includes:

Required Technical Skills

• Hands-on experience executing web testing using Adobe Target or an equivalent platform (e.g., Optimizely, Visual Web Optimizer, etc) —you've built and troubleshot A/B tests, multivariate tests, and segment-based experiences at scale
• Hands-on experience with web analytical tools such as Adobe Analytics—you can navigate dashboards, understand event tracking, build custom segments, and interpret test results reliably
• Front-end development background with working knowledge of HTML, CSS, and JavaScript—you understand how variations are built and can communicate technical requirements clearly to developers
• Strong understanding of testing methodology including statistical significance, sample sizing, and test duration—you know why these details matter

Required Soft Skills

• Analytical and data-driven mindset—you think critically about problem statements and measurement design; you ask clarifying questions when something seems unclear
• Accountability and ownership—you track details meticulously and own test quality end-to-end; you escalate blockers rather than letting them slide
• Cross-functional collaboration—you partner effectively with Product Managers, UX, Development, and Analytics teams; you communicate clearly across technical and non-technical audiences
• Proactive problem-solving—you anticipate issues, surface them early, and propose solutions rather than waiting to be told what to do
• Attention to detail and organizational skill—you manage multiple concurrent tests, maintain clear documentation, and ensure nothing falls through the cracks
• Intellectual curiosity—you're genuinely interested in understanding customer behavior and business context; you ask "why" questions about the tests we run

Preferred Experience

• 2-3+ years in digital marketing, web optimization, experimentation, or related analytics roles
• Experience with B2B SaaS or e-commerce testing scenarios as plus
• Familiarity with analytics tools (Adobe Analytics, Google Analytics, Hotjar, etc.)
• Experience working with agile teams and methodologies
• Exposure to audience activation platforms (Adobe Audience Manager, DMPs, etc.)
• Interest in how AI and automation can enhance testing and optimization work

Personal Qualities

• Energetic and forward-thinking; comfortable with ambiguity and changing priorities
• Collaborative mindset; you thrive working with diverse teams toward shared goals
• Growth-oriented; you're eager to develop deeper expertise in optimization and digital strategy
• Embraces change and is energized by new ideas and technologies

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact:  We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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