IWC Brand Manager

IWC Brand Manager

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories.Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them.At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.

Mission: The main objective is to develop brand equity of IWC, attract and develop local clientele, drive sales and set up distribution network in the region/market, accelerate business growth and brand desirability, orchestrate the 360° engagement plan and enable the transformation of a digital and customer centricity organization, excellently execute locally adapted IWC strategy, build a winning team and organization, and establish a close liaison between Headquarters and the local functions.

Expectation for The Role:

• Being the voice of IWC in Mexico
• Being a champion for our customers
• Being a strategic thinker
• Being a business developer
• Being the P&L owner
• Being a team and relationship builder
• Being a cultural connector

Responsibilities:

As important actor of the IWC’s expansion the Brand Manager creates all the conditions for a retailized and sustainable growing business in the region by:

• Sales & Budget Management:
  • Achieves regional commercial targets in accordance with brand strategy
  • Focuses on sell out performance and growth by maintaining healthy stock levels
  • Optimizes model stock profiles for each store to increase profitability per door
  • Constantly identifies opportunities to expose the brand to its target groups through exhibitions, pop-up stores and unique partnerships
• Network / Business Development
  • Drives retailization in the region by professionalizing the distribution network
  • Builds strong relationships with key partners and landlords
  • Develops an effective and profitable Boutique Network by locating, negotiating, building and adjusting distribution
  • Establishes, develops the Wholesale Strategy with partners, in a win-win operational mode, while injecting retail experience and professionalism
  • Continuously monitors and adjusts the distribution (off- and online) to improve its quality and effectiveness
  • Ensures premium visibility through high quality SIS/leading positions
• Customer Relationship Management
  • Champions customer-centric approach by creating multi-level customer journeys
  • Ensure brand standards and excellent customer service across all channels
  • Establish KPIs and objectives for the team by supporting to prospect, develop, close and retain new and existing customers
  • Enhances in-store customer experience via training & activations
  • Capitalizes the potential by seizing the impact in sectors where wealth is understated

Establishes and implements the Marketing & Communication Strategy and its budget to build awareness and brand equity in the market:

• Initiates and monitors marketing initiatives and programs
• Continues to build awareness and desirability through storytelling combined with community-first, bottom-up focus region activations
• Proposes/implements the marketing strategy and defines an efficient and effective media plan
• Creates and hosts unique and relevant events with a strong focus on ROI
• Represents the Brand in front of the various communities and acts as a strong ambassador for IWC
• Further leverages global IP/partnerships with US relevance e.g. Top Gun, F1 Partnership, etc.
• Selects the right FOBs and Influencers to amplify IWC’s branded content on social media converting into side traffic and sales.

Proposes and implements an annual budget:

• Is directly and fully responsible for the P&L, Inventory, CAPEX, DSO and other financial targets that might occur in the region (and their monitoring with HQ guidance)
• Manages A&P and S&D costs effectively as per HQ’s guidelines. Proposes immediate corrective actions to protect the bottom line whenever necessary
• Monitors the right implementation of budget expenses and follow-up

Creates conditions for smooth operational business processes:

• Coordinates the supply chain, from forecasting to shipping, in conjunction with HQ Sales Operations and local Shared Services
• Minimizes the cost of shipping and returns by monitoring IWC-owned and wholesale inventories and by consistently optimizing the forecast accuracy
• Ensures that Brand’s customer service and repairs are executed in a timely manner, working together with the Richemont Shared Services / CS Team at HQ and making
• Works on extension plans of CS services across the country

Develops a winning team & organization:

• Develops a positive, entrepreneurial, agile and customer centric attitude
• Fosters internal talent mobility and create IWC talent pipeline through healthy long-term development plans
• Creates and implements dedicated development plans, learning opportunities, offer recognition, coaching and resources
• Ensures that the right training programs are applied in cooperation with local & HQ HR
• Contributes and actively participate in the brand retail community through activities such as staff mobility
• Promote compliance and ethical conduct

Key Stakeholders:

• External: Customers, business partners, press and service providers
• Internal: IWC CEO and EXCOs, Richemont Regional Functions, Brand Director communities both in the local market and in IWC, Group Central Function
• Updates HQ with all relevant information, specifics and needs of the region.

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