Business Analyst II (Santa Fe)

Job Description

Senior Business Analyst – Digital Campaigns Team

Join Takeda’s Innovation Capability Center in Mexico City as a senior Business Analyst, contributing to our digital campaign initiatives and driving impactful patient engagement solutions.

Responsibilities

• Act as liaison between business stakeholders and technical teams, ensuring clear communication and understanding of requirements.
• Facilitate meetings and discussions with stakeholders to gather insights.
• Create Jira user stories for digital campaigns.
• Understand and document business requirements related to Digital Marketing campaigns.
• Ensure deliverables meet company standards.
• Collaborate with stakeholders, including marketing teams, to identify their needs and expectations.
• Collect feedback on email testing from agencies and businesses, articulate it effectively, and convey it to developers.
• Analyze current digital campaigns processes and identify areas for improvement.
• Propose and document changes to streamline workflows and enhance efficiency.
• Analyze data requirements for effective segmentation, personalization, and targeting in digital marketing campaigns.
• Ensure data integrity and consistency within Salesforce Marketing Cloud/Data Cloud.
• Understand and define reporting requirements for campaign performance metrics and analytics.
• Create detailed documentation such as functional specifications, use cases, and user stories.
• Clearly articulate requirements and specifications for development and implementation teams.
• Work closely with the Salesforce Marketing Cloud/Data Cloud admin or development team to configure segments and email journeys according to campaign requirements.
• Collaborate on customizations or integrations with other systems.
• Cooperate with Development, Product/Platform Owners, QA and others on a daily basis.
• Develop and execute test plans to validate that the configured Salesforce Marketing Cloud solution meets defined business requirements.
• Provide continuous updates to stakeholders and Project Manager during project delivery, communicating changes, problems, risks and ambiguities.
• Coordinate with testing teams and stakeholders to ensure successful testing before campaigns “GoLive”.
• Offer ongoing support and address any issues or questions that arise during and after testing or implementation/deployment.

Qualifications

• Bachelor’s degree in a relevant field or equivalent work experience.
• 4+ years of experience in business analysis (Functional Specifications, Use Cases).
• 2+ years of experience within a Lean/Agile development environment.
• Understanding of Salesforce Marketing Cloud/Data Cloud or other ESPs in the digital workspace.
• 2+ years of experience with Jira (Backlog, Epics, User Stories creation).
• Experience in Email Marketing campaigns.
• Understanding of Campaign Performance Metrics and Analytics.
• Business Analysis certification (recommended).
• Training/mentoring skills.
• Outstanding communication skills with technical and functional teams, both written and verbal.
• Ability to reach audiences of all levels in a large global organization.

Benefits

• Competitive salary plus performance annual bonus.
• Monthly supermarket and food vouchers.
• Flexible working schemes.
• Comprehensive healthcare insurance plans: life, medical, dental, vision.
• Additional time off.
• Diversity, equity, and inclusion programs.

Location

Mexico City – Santa Fe. Hybrid model with a minimum in‑office requirement of at least 10 days per month.