Lead,Mktg,Plan & Commercial,Air Care,P3-II

Lead,Mktg,Plan & Commercial,Air Care,P3-II

As Associate Manager, Marketing Commercialization – Air Care, you will serve as the Senior Brand Manager for a strategic portfolio of Glade segments in Mexico. You will own the end-to-end brand strategy, P&L performance, innovation pipeline, and integrated communication strategies for your portfolio, driving profitable growth through market share expansion, successful New Product Development (NPD) launches, and consumer-centric brand building. Reporting to the Marketing Manager, Air Care & Home Storage, you will work closely with regional and global teams, as well as cross-functional partners, to translate consumer insights into winning strategies, deliver commercial excellence through flawless commercialization, and strengthen the brand to drive sustainable business results.

Key Responsibilities

Brand & Business Leadership

• Own the annual brand strategy and business plan for the assigned Glade portfolio in Mexico.
• Deliver sustainable business growth by achieving market share, sales, profitability, and brand equity objectives.
• Own the P&L for the assigned portfolio, identifying growth opportunities and recommending actions to maximize business performance.
• Translate consumer, shopper, and market insights into strategies that strengthen Glade's competitive position and accelerate category growth.

Media, Digital & Brand Building

• Lead the development and execution of integrated communication strategies across ATL, Digital, Retail Media, E-commerce, and other consumer touchpoints.
• Own the media strategy and investment for the assigned portfolio, maximizing marketing effectiveness and return on investment.
• Partner with creative, media, and digital agencies to develop impactful locally relevant campaigns that strengthen brand equity and drive business results.
• Leverage consumer, shopper, and digital insights to continuously optimize communication performance and consumer engagement.

Portfolio Growth & Commercialization

• Drive portfolio growth by identifying opportunities for line extensions, fragrance collections, limited editions, and local portfolio optimization.
• Lead the commercialization and go-to-market execution of assigned New Product Development (NPD) launches, ensuring flawless cross-functional execution.
• Partner with the Project Management (PCM) team to ensure effective planning, coordination, and execution of portfolio initiatives, including line extensions, fragrance collections, and NPD launches.
• Partner with the Innovation team and ICB to successfully deploy key initiatives and local platforms while maximizing local business opportunities.

Cross-Functional Leadership

• Lead cross-functional teams to deliver business objectives, partnering closely with Sales, Customer Marketing, Finance, Supply Chain, Demand Planning, R&D, and Regional Marketing.
• Collaborate with regional and global teams to adapt global strategies into locally relevant plans while sharing market learnings and best practices.
• Develop compelling business cases, selling stories, and executive presentations for senior leadership and key stakeholders.

Qualifications / Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
• 5+ years of progressive experience in Brand Management, preferably within FMCG companies.
• Proven experience managing brand strategy, portfolio growth, and business performance, including P&L accountability.
• Experience developing and executing integrated marketing and communication strategies across ATL, Digital, Retail Media, and E-commerce.
• Experience leading the commercialization and go-to-market execution of New Product Development (NPD) launches.
• Experience managing media investment and partnering with creative, media, and digital agencies.
• Strong analytical skills with experience using syndicated market data (e.g., NielsenIQ) and consumer insights to drive business decisions.
• Strong strategic thinking, business planning, and portfolio management skills.
• Ability to analyze quantitative data and translate insights into actionable business recommendations.
• Experience leading cross-functional teams and influencing stakeholders within a matrix organization.
• Strong business ownership mindset with the ability to make decisions, take accountability, and deliver sustainable business results.
• Demonstrated leadership skills with the ability to influence cross-functional teams, align stakeholders, and drive business impact without direct authority.
• Excellent communication, storytelling, and presentation skills.
• Strong project management, prioritization, and organizational skills.
• Strong understanding of the Mexican market, consumers, and retail landscape.
• Results-oriented, proactive, and collaborative mindset with the ability to manage multiple priorities in a fast-paced environment.
• Growth mindset with a passion for continuous learning, innovation, and challenging the status quo.
• Curiosity and ability to leverage AI-powered tools to enhance productivity, accelerate marketing execution, and support data-driven decision-making.
• Fluent English (written and spoken).
• Advanced Microsoft Office skills, particularly Excel and PowerPoint.

Job Requirements

- Full Time

- Percentage of travel time expected: 25%

This position is based in Mexico City, Mexico

Key Responsibilities

Brand & Business Leadership

• Own the annual brand strategy and business plan for the assigned Glade portfolio in Mexico.
• Deliver sustainable business growth by achieving market share, sales, profitability, and brand equity objectives.
• Own the P&L for the assigned portfolio, identifying growth opportunities and recommending actions to maximize business performance.
• Translate consumer, shopper, and market insights into strategies that strengthen Glade's competitive position and accelerate category growth.

Media, Digital & Brand Building

• Lead the development and execution of integrated communication strategies across ATL, Digital, Retail Media, E-commerce, and other consumer touchpoints.
• Own the media strategy and investment for the assigned portfolio, maximizing marketing effectiveness and return on investment.
• Partner with creative, media, and digital agencies to develop impactful locally relevant campaigns that strengthen brand equity and drive business results.
• Leverage consumer, shopper, and digital insights to continuously optimize communication performance and consumer engagement.

Portfolio Growth & Commercialization

• Drive portfolio growth by identifying opportunities for line extensions, fragrance collections, limited editions, and local portfolio optimization.
• Lead the commercialization and go-to-market execution of assigned New Product Development (NPD) launches, ensuring flawless cross-functional execution.
• Partner with the Project Management (PCM) team to ensure effective planning, coordination, and execution of portfolio initiatives, including line extensions, fragrance collections, and NPD launches.
• Partner with the Innovation team and ICB to successfully deploy key initiatives and local platforms while maximizing local business opportunities.

Cross-Functional Leadership

• Lead cross-functional teams to deliver business objectives, partnering closely with Sales, Customer Marketing, Finance, Supply Chain, Demand Planning, R&D, and Regional Marketing.
• Collaborate with regional and global teams to adapt global strategies into locally relevant plans while sharing market learnings and best practices.
• Develop compelling business cases, selling stories, and executive presentations for senior leadership and key stakeholders.

Qualifications / Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
• 5+ years of progressive experience in Brand Management, preferably within FMCG companies.
• Proven experience managing brand strategy, portfolio growth, and business performance, including P&L accountability.
• Experience developing and executing integrated marketing and communication strategies across ATL, Digital, Retail Media, and E-commerce.
• Experience leading the commercialization and go-to-market execution of New Product Development (NPD) launches.
• Experience managing media investment and partnering with creative, media, and digital agencies.
• Strong analytical skills with experience using syndicated market data (e.g., NielsenIQ) and consumer insights to drive business decisions.
• Strong strategic thinking, business planning, and portfolio management skills.
• Ability to analyze quantitative data and translate insights into actionable business recommendations.
• Experience leading cross-functional teams and influencing stakeholders within a matrix organization.
• Strong business ownership mindset with the ability to make decisions, take accountability, and deliver sustainable business results.
• Demonstrated leadership skills with the ability to influence cross-functional teams, align stakeholders, and drive business impact without direct authority.
• Excellent communication, storytelling, and presentation skills.
• Strong project management, prioritization, and organizational skills.
• Strong understanding of the Mexican market, consumers, and retail landscape.
• Results-oriented, proactive, and collaborative mindset with the ability to manage multiple priorities in a fast-paced environment.
• Growth mindset with a passion for continuous learning, innovation, and challenging the status quo.
• Curiosity and ability to leverage AI-powered tools to enhance productivity, accelerate marketing execution, and support data-driven decision-making.
• Fluent English (written and spoken).
• Advanced Microsoft Office skills, particularly Excel and PowerPoint.

Job Requirements

- Full Time

- Percentage of travel time expected: 25%

This position is based in Mexico City, Mexico

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at ( opens in new window) .

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