Crop Marketing Lead - Mesoamérica
Jornada completa
Global Executive México
En Global Executive estamos buscando un CUSTOMER MARKETING MANAGER, para uno de nuestros clientes mas importantes, compañía global líder en el sector agroindustrial, con operaciones en Mesoamérica, enfocada en la comercialización de soluciones para protección de cultivos.
El objetivo del rol es liderar el diseño, alineación e implementación de los planes de marketing por cultivo en Mesoamérica, asegurando la traducción de la estrategia de portafolio en tácticas comerciales ejecutables que impulsen resultados de negocio.
Principales responsabilidades
- Diseñar estrategias por cultivo (portafolio, precio, promoción, go-to-market)
- Traducir estrategias globales en acciones comerciales
- Asegurar la ejecución efectiva de campañas en campo
- Identificar oportunidades y riesgos de mercado
- Analizar dinámicas competitivas junto con BI
- Ajustar estrategias en función de insights
- Actuar como socio estratégico del equipo comercial
- Alinear marketing, ventas y portafolio
- Liderar y desarrollar equipo (~12 personas)
- Impulsar cultura de resultados y mejora continua
Formación académica en Ingeniería Agronómica (altamente valorada), Agronegocios, Administración o afines
Más de 8 años de experiencia en agroindustria
Experiencia en:
Crop Marketing
Trade Marketing
Ventas / Market Access
Experiencia en protección de cultivos (mandatorio)
(herbicidas, fungicidas, insecticidas)
Experiencia en:
estrategias por cultivo
campañas
inteligencia de mercado
Experiencia liderando equipos (ideal ≥10 personas)
Conocimiento profundo del mercado mexicano
Experiencia regional (deseable)
Vacante publicada el Hace un mes
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