Sr Director, Regional Sales CALA
Vistance Networks, Inc.
In our ‘always on’ world, we believe it’s essential to have a genuine connection with the work you do.
RUCKUS Networks delivers purpose-driven connectivity that thrives in the toughest environments. Through our suite of WLAN, switching, and cloud‑managed solutions, we help customers in hospitality, multi‑dwelling units, large public venues, and enterprise transform end‑user experiences and drive better business outcomes.
Lead CALA sales organization across Hospitality, MDU, Manufacturing Warehouse and Logistics, Education, and Regional Enterprise segments.
Ruckus Networks is hiring a Senior Director of Sales to lead the CALA region located in Mexico City , which includes Central and Latin America. We are looking for a dynamic leader who can inspire, motivate, and scale a high‑performing sales team across commercial and public sector segments.
How You’ll help us connect the world:
The Senior Director of Sales will provide leadership and strategic direction for the CALA business. As the regional sales leader, this individual will be responsible for coaching and managing teams across the Hospitality, MDU, MWL, Higher Education, and regional enterprise segments. The successful candidate will lead the transformation of the sales organization to drive end‑user focused demand generation, helping Ruckus grow direct influence and preference across target verticals and accounts. This role includes growing revenue, expanding market share, and strengthening customer and partner relationships while developing the next generation of sales talent.
This position reports to the SVP of Global Sales.
Responsibilities:
- Own revenue and expense management for Ruckus sales in CALA
- Develop and execute regional growth strategies aligned to corporate objectives
- Drive performance across key verticals including Hospitality, Multi‑Dwelling Units (MDU), Manufacturing Warehouse and Logistics (MWL), Higher Education, and Large Public Venue (LPV)
- Lead the transformation of the sales organization toward direct, end‑user‑focused demand generation while maintaining strong channel alignment
- Shift sales focus from reactive fulfillment to proactive pipeline creation by empowering teams with better segmentation, tools, and engagement strategies
- Deliver accurate forecasting and healthy pipeline coverage through Salesforce and Power BI
- Oversee regional operations including budget planning, forecast cadence, demand generation alignment, and field marketing execution
- Build strong executive relationships with customers and channel partners
- Attract and retain top talent while fostering a high‑accountability culture grounded in learning and performance
- Partner with Marketing, Product, Channel, and Sales Operations to align resources and drive execution.
Required Qualifications:
- Bachelor’s degree or equivalent experience, MBA preferred with at least 12 years of progressive sales and leadership experience in networking, enterprise IT, or cloud infrastructure
- Demonstrates high emotional intelligence by actively listening, empathizing with team members and clients, and fostering a culture of trust, respect, and open communication
- Leads with authenticity and integrity, setting clear expectations while modeling resilience, empathy, and a solutions‑oriented mindset in challenging situations
- Coaches and develops leaders within the organization, cultivating future leadership through mentorship, feedback, and recognition of accomplishments
- Proven success in leading commercial and public sector sales teams across CALA
- Deep experience in vertical and regional selling models, including partner‑led and direct sales motions
- Strong background in sales process rigor, pipeline inspection, and forecast management
- Skilled at building scalable operations and implementing repeatable sales playbooks
- Executive‑level communication skills and presence
Equal Opportunity Employer (EEO), including people with disabilities and veterans.
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