Commercial Director (Chihuahua)

Commercial Director – Mexico, Latin America

Overview of the role

The Commercial Director serves as the senior-most commercial leader for the assigned geographic region, accountable for driving revenue growth, margin expansion, and overall business performance. This executive-level position owns full profit and loss (P&L;) responsibility and leads a dynamic regional sales organization, including Regional Sales Managers (RSMs), Engineering Business Managers (EBM’s) and Inside Sales Managers (ISM’s).

This role is instrumental in translating Solmax’s commercial strategy into region-specific execution. The Commercial Director collaborates closely with Product & Technical Services, Operations, Marketing, and Finance to ensure customer needs are met with precision and responsiveness. They are expected to foster a high-performance sales culture, develop talent, and ensure alignment across functions to enable profitable and sustainable growth.

Your Main Responsibilities

• Strategic & Financial Leadership
  • Define and implement the regional commercial strategy in alignment with Solmax’s broader sales objectives.
  • Own and manage the full P&L; for the territory, including revenue, gross margin, and contribution to EBITDA.
  • Drive region-level planning, market development, and resource prioritization to deliver growth and operational efficiency.
  • Track and analyze business performance metrics, proactively addressing gaps and capitalizing on opportunities.
• Sales & Team Leadership
  • Lead, coach, and develop a high-performing regional sales team, including direct oversight of RSMs and ISM’s.
  • Ensure sales team executes effectively against account plans, pipeline targets, and channel strategies.
  • Support EBM Leaders in maintaining technical selling excellence and providing engineering-driven value to customers.
  • Promote accountability, collaboration, and continuous development throughout the sales organization.
• Product & Technical Services Collaboration
  • Partner with the P