Director of Digital Experience and Ecommerce (Monterrey)

GE Healthcare

Healthcare Corporate Marketing & Communications

Category: Marketing | Senior Level | R Relocation Assistance No

Job Description Summary

GE HealthCare is a leading integral medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Role Overview / Purpose

Position Summary and Responsibilities:

• Lead the migration of GEHC’s websites to Adobe Experience Manager and serve as the business owner of the web experience.
• Prioritize the development backlog by maintaining and enhancing a scoring model that considers business impact and development effort.
• Collaborate with internal marketing stakeholders to understand business objectives, industry challenges, and growth opportunities.
• Collaborate with sales, IT, and marketing teams to improve the ecommerce experience.
• Work seamlessly with peers in Global Digital Marketing and functional marketing teams to develop journey‑based digital marketing strategies and programs.
• Build positive relationships with internal partners and stakeholders to activate and drive adoption of digital experience best practices.
• Ensure end‑to‑end alignment on improvements and opportunities with Sales, Brand, Marketing, UX, and IT teams.
• Surface and prioritize customer issues in existing web experiences, leveraging customer insights and best practices.
• Stay updated on changes to GEHC’s audiences, business strategies, marketing strategies, industry dynamics, and competitive landscape.
• Utilize customer‑centric tools such as journey maps, personas, and Voice of the Customer feedback data to inform decision‑making.
• Make compelling recommendations to enhance digital experiences using data and customer insights.

Qualifications

• Bachelor's Degree from an accredited college or university.
• 3+ years of experience managing or optimizing websites.
• Experience optimizing ecommerce websites, preferably in the B2B space.
• Prior experience migrating enterprise CMS platforms, with a strong preference for Adobe Experience Manager experience.
• Excellent interpersonal, presentation, and communication skills.
• Experience working directly with developers, designers, and analysts.
• Strong understanding of web best practices and tactics.
• Experience using qualitative and quantitative data to inform and prioritize roadmaps.
• Familiarity with website testing concepts and techniques.
• Self‑starter with a proven ability to initiate new initiatives and resolve complex issues.
• Experience developing outputs such as personas, journey maps, user flows, and information architecture.

Benefits and Culture

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world‑changing realities. You’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Employment Opportunities

GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No

Application Deadline: July 15, 2025