Brand & Culture Director - LATAM & Caribbean

Brand & Culture Director – LATAM & Caribbean

We are looking for a Brand & Culture Director to join the LATAM and Caribbean regional brand team at Ennismore. Based in Cancun and reporting to the VP Brand Marketing for the region, this is an exciting position that will play a key role in planning and leading all marketing plans from new openings to established properties in Latin America and the Caribbean, working across brands from Hyde to Rixos. You will also playing a vital role in defining the global brand vision and guest experience standards for SLS and Park Royal, creating new tool kits and global initiatives.

Job Description

What you'll do...

• You will forge strong relationships with all LATAM and Caribbean property marketing teams and GMs, working closely together to ensure marketing plans are contributing to the financial success of rooms, M&E, wellness and restaurants & bars. Be prepared to step in and work on action plans to address key needs and focus areas.
• You will drive the marketing plans for all new openings across LATAM and Caribbean, supporting new property teams to deliver opening plans that drive successful commercial results as well as establish our hotels, restaurants & bars as new destinations with brand love and positive reviews.
• Be involved in recruitment of any marketing roles in LATAM and Caribbean Ennismore properties to ensure we recruit the right profiles and then spend time on property with teams to onboard new starters, so they understand how we do things in our brands and inspire them to do great work.
• You will travel regularly making sure you know all properties in your region intimately, being responsible for making sure we bring to life the brand story across all touchpoints of the guest experience and driving action and change across key functions on property where needed.
• Our brand.com is one of our most important channels – you will work closely with our e-commerce teams on optimising performance and content for the property digital marketing plans and web pages to deliver against our targets.
• Create and execute collaborations, globally and locally, with partners and talent that reinforce our brands’ and property positioning, give us new stories to tell and let us reach new audiences.
• Be the global brand guardian for SLS and Park Royal supporting the brand VP on developing global brand standards, identity and asset toolkits to create delight within the guest experience while building global initiatives to help drive storytelling and awareness.
• You will work closely with other Ennismore regional teams supporting them as they lead on the execution of SLS and Park Royal in their own regions, plus receiving other Global brand briefs for you to execute with the relevant properties in your own region.
• Help to drive the content strategy and planning on the global SLS and Park Royal digital and social channels to tell the brand story, improve reach in key markets and support the SEO effectiveness.
• Work with the VP Brand Marketing to track and manage the brand budget.

Qualifications

What we're looking for...

• An experienced marketing all-rounder with 8+ year experience - that has a particular love and flair for creative ideas, content creation and how to connect with consumers across a range of touchpoints.
• Someone who is as happy looking at a spreadsheet of data as they are a beautiful piece of creative work, and they can interpret and comment on both articulately and with passion
• Someone who can chat confidently with a revenue team one minute, and a digital team the next and can get into the detail with legal over a contract but also write a creative brief for a design team.
• A great communicator with stakeholders across the business at all levels. You will have the ability to interact with potential and existing owners and partners to articulate brand vision and ethos and get everyone as excited as we are.
• Need to be fluent in both Spanish & English
• You’re quick on your feet – you can jump between projects without breaking a sweat
• You love travel, the world of hospitality and clever branding
• You are kind and personable and when you work with all teams you are respectful, collaborative, constructive and supportive.
• Someone who loves to think strategically but also has a creative eye for detail
• You’re not precious. We leave our egos at the door and help get stuff done
• You’re up for doing things differently and trying (almost) everything once
• You want to be part of a team that works hard, supports each other and has fun along the way

Additional Information

What’s in it for you…

• The opportunity to embark on an exciting career in a company that is taking off!
• Ennismore’s values and fast-growing environment
• To help define global brands and have a direct impact on the guest experience
• The opportunity to be yourself and collaborate with other bright minds in an open and innovative culture that values creativity
• The opportunity to challenge the norm and work in a rewarding environment, building global brands
• Lots of opportunity to progress and switch it up as part of a global family of brands
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work

Ennismore is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, gender identification, citizenship or immigration status and other legally protected characteristic. The EEO is the Law poster is available here: