Digital Marketing Specialist

Builder Lead Converter

Digital Marketing Specialist

About Us:

Builder Lead Converter is a dynamic and innovative company specializing in helping builders convert leads into customers through cutting-edge marketing strategies. We pride ourselves on delivering exceptional results and providing our clients with top-tier service. We are seeking a passionate and experienced Digital Marketing Specialist to join our team and drive our online advertising, social media, and performance reporting efforts.

Responsibilities:

• Manage and optimize paid advertising campaigns across Facebook, Instagram, YouTube, and TikTok to maximize ROI.
• Schedule and publish content (provided by the creative team) across Facebook, Instagram, YouTube, TikTok, and Google Business Profile (GBP).
• Monitor social engagement, identify trends, and provide insights to the marketing team.
• Analyze and report on the performance of all paid campaigns and social channels, providing weekly and monthly reports with actionable recommendations.
• Track and improve KPIs, including CTR, CPC, CPA, ROAS, and conversions.
• Implement and maintain tracking using Google Tag Manager (GTM) and ensure proper conversion tracking across all platforms.
• Build custom dashboards and automate reporting using Google Analytics (GA4), Looker Studio, and other tools to deliver clear, data-driven insights.
• Stay updated with the latest trends and best practices in digital advertising, analytics, and social media platforms.
• Ensure consistent brand messaging across all digital channels.
• Identify new opportunities to generate more leads through campaign optimization, platform features, and emerging digital channels.

Requirements:

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong expertise in Facebook Ads Manager, YouTube Ads, TikTok Ads Manager, and Google Business Profile optimization.
• Proficiency in Google Tag Manager (GTM) and experience with conversion tracking setup.
• Skilled in using analytics and reporting tools such as Google Analytics / GA4, Meta Business Suite, Looker Studio, and platform-native insights.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent organizational skills and attention to detail.
• Ability to work independently and collaboratively in a fast-paced, results-oriented environment.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

What We Offer:

• Competitive salary: $1,400 - $1,700/month.
• Remote position.
• Working hours: 8 am - 5 pm CDT, Monday to Friday.
• Opportunities for professional growth and development.
• A supportive and collaborative work environment.
• The chance to make a significant impact on the company's growth and success.

Join Builder Lead Converter and help us shape the future of lead conversion through performance-driven digital marketing!