Digital Experience Associate (Mérida)

Company Overview

WorldStrides is the general leader in educational travel and experiential learning. The company was founded in 2013 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service‑learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description

At WorldStrides, we’re passionate about connecting students with life‑changing global experiences. As our Digital Experience Associate, you’ll help ensure those stories are discoverable, engaging, and data‑driven—turning insights into action and visitors into explorers. Reporting to the Vice President of Marketing, you’ll maintain and enhance our digital presence for the Higher Education division. In this data‑driven role, you’ll create, manage, and optimize website content while monitoring site analytics to identify opportunities that drive engagement, conversions, and SEO performance. You’ll collaborate with marketing, creative, and technical teams to ensure our web experience is both inspiring and effective.

Responsibilities

• Website Management & Content Execution
  • Update and publish content across Sitecore XM, HubSpot, and Sitecore Content Hub, ensuring accuracy, accessibility, and brand alignment.
  • Build and maintain new landing pages and microsites that support campaigns and key initiatives.
  • Optimize page structure, layout, and assets (including images and metadata) for SEO and performance.
  • Conduct periodic audits to fix broken links, outdated information, or publish errors.
• Analytics & Performance Insights
  • Use HubSpot, Google Analytics 4 (GA4), and BrightEdge to monitor site traffic, engagement, and conversion metrics.
  • Translate analytical findings into actionable recommendations to improve user flow and content strategy.
  • Collaborate with marketing teams to measure campaign effectiveness and report on key KPIs.
  • Maintain and refine dashboards, tagging, and event tracking through Google Tag Manager.
• Search Engine Optimization
  • Monitor SEO diagnostics and implement on‑page optimizations to improve visibility and search performance.
  • Work with content creators to integrate relevant keywords and follow SEO best practices.
  • Ensure technical SEO elements—such as redirects, alt text, canonical tags, and structured data—are consistently applied.
• Continuous Improvement
  • Identify trends in content performance, UX behavior, and user intent to guide enhancements.
  • Partner with design and development teams to test new layouts, calls to action, and interactive elements.
  • Recommend new content types or page structures to strengthen engagement and lead generation.
  • Support governance by maintaining clear documentation for content workflows, tagging, and performance reporting.

Qualifications

• 3+ years of experience in web content management, analytics, or digital marketing.
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field is preferred.
• Experience managing SEO or analytics projects in higher education, travel, or consumer marketing is preferred.
• Familiarity with conversion rate optimization (CRO) or A/B testing tools is preferred.
• Experience creating or maintaining data dashboards or campaign reports is preferred.
• Strong understanding of SEO principles, web analytics, and content optimization.
• Working knowledge of Google Analytics 4 (GA4), Google Tag Manager, and BrightEdge (or similar SEO/analytics platforms).
• Proficiency with CMS tools such as Sitecore XM and HubSpot; experience with Sitecore Content Hub a plus.
• Familiarity with HTML/CSS and basic technical troubleshooting for web content.
• Ability to interpret data and present insights in clear, actionable ways.
• Excellent attention to detail, organizational skills, and content quality assurance.
• Strong written communication and collaboration skills across cross‑functional teams.

Benefits

• Fun & driven environment.
• Excellent medical, dental, and vision coverage; life, accidental death and dismemberment, accident, critical illness, and disability insurance.
• +10% of gross salary as food stamps.
• 1 paid volunteer day & 25 PTO* days to start – accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
• Statutory Holidays by Mexican Federal Labor Law.
• Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually.
• Flexible work schedule providing on‑site and hybrid opportunities.
• Encouraged participation in Employee Resource Groups and Diversity, Equity & Inclusion council.
• Fitness opportunities.
• Employee Assistance Program (EAP).
• Paid statutory parental leave.

Eligibility

WorldStrides will only employ those who are legally authorized to work in the United States. This position does not provide sponsorship. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.

Equal Opportunity Statement

WorldStrides, a global organization, is committed to educating and serving communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability. As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.