Paid Media Lead

Job Description

About the Role

As a Paid Media Lead, you lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels.

You manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination.

This hybrid role reports into the Marketing Manager and is based at the Mexico Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:

Media Strategy & Planning  

• Lead the formulation of Full-funnel (global and local paid media channels) media plans for activities along marketing calendar in accordance to set QCP process together with local agency teams, including budget per campaign/channel/week
• Align media plan and continuous updates with commercial plan

Media Activation, Optimization & Performance

• Lead the activation and ongoing performance follow-up of local paid media channels
• Collaborate with Global Media Optimization Lead on media optimization of global media channels
• Lead Full-funnel media Monthly and Quarterly Reviews in Sales Market
• Drive and follow up on paid media budget investments and results for the sales market.

Agency Management & Governance

• Conduct onboarding and regular performance reviews for local agencies based on global framework
• Responsible for the overall tactics and execution of local channel activation in collaboration with the media agency and global media teams.

Qualifications

Who You Are:  

• Degree in Marketing, Comms., Business or related field
• Strong paid media expertise across channels and the full funnel
• Analytical and data-driven mindset • Strong stakeholder management and collaboration skills
• Commercial mindset with focus on ROI and performance
• 5–7 years’ experience in digital marketing, with strong focus on performance channels
• Proven track record in managing large media budgets and driving ROI-focused campaigns
• Experience managing agency partners 
• Advanced proficiency in both English and Spanish.

Additional Information

Why You’ll Love Working at H&M 

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS.