Channel Marketing Manager

Job Title: Channel Marketing, Manager | Samsung Electronics México

Highlights :

• Location: Miguel Hidalgo, CDMX
• Type of contract: Permanent contract, Full time
• Work Modality: On Site

Who are we?

Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.

Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.

We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.

Join us at Samsung and find your opportunity to do what you can't.

Looking for more? Visit our website or our career page HERE !

Job Description

We are looking for a Channel Marketing, Manager

This role leads the Channel Marketing strategy for Samsung Mobile in Mexico, translating brand, product and commercial priorities into partner-specific programs that drive consideration, conversion and sell-out across operators, retailers, marketplaces and Samsung Experience Stores.

Key Job Responsabilities

• Channel Strategy & Business Planning: Define the channel strategy, priorities and success metrics, identifying growth opportunities and translating global and local strategies into actionable partner plans.
• Strategic Partnerships: Set the marketing direction for key accounts, build senior-level relationships and lead negotiations to unlock visibility, investment, exclusivity and incremental business opportunities.
• Campaigns & Launches: Lead channel strategy for major product launches and commercial moments, from pre-sale and launch through sustain, ensuring strong partner readiness and execution.
• Communication & Omnichannel: Define the right communication mix across media, digital, CRM, eCommerce and POS to deliver full-funnel impact and maximize conversion.
• Investment & Performance: Own the channel marketing investment portfolio, optimize budgets based on business priorities and use performance data to continuously improve media, audiences, placements and investment.
• People & Cross-functional Leadership: Lead and develop the Channel Marketing team and drive alignment across Sales, Product Marketing, Media/CRM, Finance, Legal and external agencies.
• Executive Leadership: Turn performance, insights and opportunities into clear recommendations for senior leadership and help evolve Channel Marketing into a more data-driven, conversion-oriented business function.

Requirements

• 5+ years of experience in Channel, Trade, Commercial or Brand Marketing .
• Strong experience developing channel strategies, go-to-market plans and partner activations .
• Proven track record managing strategic partners and commercial negotiations .
• Strong understanding of full-funnel marketing, digital, CRM, eCommerce and retail .
• Experience managing marketing budgets, performance KPIs and ROI-driven investments .
• Strong strategic thinking, analytical and problem-solving skills .
• Excellent stakeholder management and communication skills , with the ability to influence cross-functional and senior teams.
• Experience leading teams and agencies is a plus.
• Advanced English and ability to work in a fast-paced, global environment.
• Experience in Mobile, Technology, Consumer Electronics or Telecommunications is a plus.

Why is Samsung Electronics the place to be?

Join a Global Team : Work with a dynamic and diverse team, constantly interacting with different cultures.

Tackle Big Challenges : Our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation.

Shape the Future : Collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.

Make an Impact : Contribute to groundbreaking technologies that improve lives and support communities worldwide. At Samsung, your work truly makes a difference.

Benefits :

• Comprehensive health and wellness programs
• Professional development opportunities
• Global networking and collaboration

At Samsung, we want you to be yourself! We prioritize fairness and will never request personal information unrelated to the selection process, such as marital status, age, gender, religion, or political opinions.