Chief Marketing Officer - Personal Injury Law Firm

Job Title: Chief Marketing Officer (CMO)

Location: 100% In-Office

Reports To: CEO

Company: Premier California Personal Injury Law Firm

About the Firm

We are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results. We're seeking a Chief Marketing Officer (CMO) who can drive lead generation, intake performance, and strategic marketing growth at scale—while leading a diverse team with excellence and accountability.

Position Summary

The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.

This is a high-impact, in-office leadership role at the firm’s Guadalajara/Tijuana offices, where close collaboration, accountability, and execution speed are paramount.

Key Responsibilities

Marketing Strategy & Execution

• Own and execute the firm’s full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).
• Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.
• Manage external vendors, advertising partners, and agencies with strict performance oversight.
• Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.

Intake & Conversion Management

• Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.
• Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times.
• Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.

Data & Performance Optimization

• Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions.
• Use marketing analytics and performance data to guide decision-making and optimize channel spend.
• Identify and fix bottlenecks in the lead-to-case pipeline using real-time data.
• Drive a culture of testing, measurement, and continuous improvement.

Team Leadership & In-Office Culture

• Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.
• Establish and enforce high-performance standards across all marketing and intake staff.
• Foster a collaborative, driven, and execution-focused team culture.
• Develop hiring, training, and coaching systems to continually uplevel talent across both departments.

Required Qualifications

• 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns.
• 5+ years in a leadership role managing both marketing and operations teams.
• Strong preference for candidates with experience in Personal Injury law or legal marketing.
• Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools).
• Proven success in managing intake performance and lead conversion in a high-volume environment.
• Exceptional analytical skills; ability to derive insight from data and optimize accordingly.
• Strong leadership presence; capable of driving urgency, accountability, and performance in-person.
• Hands-on, execution-focused approach with high attention to detail.

Preferred Tools & Systems Experience

• Filevine, Lead Docket (or similar CRM/intake software)
• Google Analytics, Looker Studio, or Tableau
• CallRail or call tracking software
• RingCentral, Time Doctor, and Google Workspace
• Experience integrating marketing automation with intake workflows

Why Join Us?

• In-office executive leadership with real impact on the firm's growth trajectory
• Direct line to CEO and decision-making influence across departments
• Performance-first culture built on data, accountability, and excellence
• Opportunity to lead both marketing and intake optimization efforts in one of the most competitive legal markets