Sr. Content Writer & Editor (Bilingual)

• Date Opened 10/07/2026
• Country Mexico

Job Description

About our company

Confie is the largest independent personal lines insuranceagency and broker in the United States—serving customers nationwide. In 2010,we established our Shared Services Center in Tijuana, Baja California, creatinga world-class operation built to efficiently support our customers, driveinnovation, and develop exceptional talent. Since then, our Mexico operationhas become a vital extension of our organization, strengthening the work thatpowers our U.S. business and elevating the experience of customers across all50 states. Today, more than 1,800 team members—both on-site and remote—helpfuel our success with a focus on quality, consistency, and operationalexcellence.

Our growth reflects a deep investment in technology,continuous improvement, and—most importantly—our people. We foster aninclusive, fast-paced, and collaborative culture where employees are encouragedto grow and build long-term careers with a company shaping the future ofinsurance.

We are seeking an experienced Senior Bilingual ContentWriter & Editor to help grow brand awareness, organic visibility,engagement, and lead generation through useful, compelling, andsearch-optimized content. This role will create content across websites, blogs,infographics, emails, video scripts, digital and print collateral, and othermarketing channels.

The role primarily focuses on content creation, withapproximately one-third dedicated to editing and reviewing content in bothEnglish and Spanish. This individual will write, edit, translate, and localizecontent in both languages, ensuring accuracy, consistency, cultural relevance,and alignment with our brand voice.

We are looking for a strong storyteller and editor whounderstands how to create content for people while optimizing it fortraditional search, AI-powered search experiences, and large language models(LLMs). The ideal candidate has a proven track record of producing and editingcontent that drives engagement and supports business goals.

This position requires a high level of creativity andeditorial judgment, along with the ability to apply SEO best practices and usedata-driven insights and AI-assisted writing, research, editing, andoptimization tools to develop high-quality content efficiently. The successfulcandidate will know how to leverage AI to improve research, ideation, drafting,and optimization while applying strong human judgment to ensure accuracy,originality, brand consistency, and overall content quality, editorialjudgment, and the ability to use data-driven insights to write and editcompelling material.

Requirements

• Bachelor's in Marketing or equivalent.
  
• Full professional fluency in both English andSpanish, with exceptional writing, editing, grammar, and proofreading skills inboth languages.
  
• +3 years of professional writing, editing, and contentmarketing.
  
• Ability to use AI efficiently while maintainingindependent editorial judgment, accuracy, originality, and brand standards.
  
• Familiarity with AEO, generative search, andcontent optimization for AI/LLM discovery is strongly preferred.
  

Job Responsibilities

• Research,write, edit, and optimize content from start to finish in both English andSpanish.
  
• Have abrand publisher mindset: create the content our audience is looking for andthen optimize the path from top to bottom of the funnel (buyer journey).
  
• Translate,adapt, and localize content from English to Spanish and Spanish to Englishwhile maintaining the intended meaning, brand voice, tone, and culturalrelevance.
  
• UseAI-Assisted writing, research, editing, and content optimization tools as anintegral part of the content development workflow to improve efficiency, scalecontent production, and support quality.
  
• Determinemessaging and content strategies across customer-facing marketing andadvertising channels, including websites, emails, digital ads, and socialmedia.
  
• Abilityto write and edit long- and short-form content across marketing and advertisingchannels.
  
• Writeand optimize content using SEO, AEO, and AI/LLM content best practices toimprove visibility across traditional search engines and emerging AI-powereddiscovery experiences.
  
• Incorporatekeyword research, search intent, content structure, internal linking, FAQs,entity and topic coverage, and other optimization recommendations naturallywithout sacrificing readability or brand voice.
  
• Deepunderstanding of how to conduct interviews, research projects, audits, andanalysis to complete a writing assignment.
  
• Abilityto follow an editorial calendar, collaborating with other members of thecontent production team to ensure timely delivery and editing of materials.
  
• Developcontent for multiple platforms, such as press releases, announcements,websites, email marketing, product descriptions, videos, and blogs
  
• Usesearch engine optimization (SEO) strategies in writing to maximize the onlinevisibility of a website in search results
  
• Workwith the internal and external SEO teams to develop long-form content thatsupports SEO goals.
  
• Ensureconsistency in voice, messaging, grammar, style, and approach across allwritten materials in English and Spanish.
  
• Managemultiple assignments and priorities simultaneously while meeting deadlines andmaintaining high editorial standards.
  
• Christmas bonus
  
• Savings fund
  
• Profit sharing (PTU)
  
• Extra paid days off
  
• Private medical insurance and preventativecare