Engagement & Demand Generation MarCom Specialist

About Us

Dymax, part of the Bachmann Chemical & Engineering family of brands is based out of Torrington, Connecticut. Dymax is globally recognized as a pioneer in the development of light-curable adhesives and curing equipment. Today, our expansive portfolio of innovative adhesives, coatings, and maskants are supported by dispense solutions and cutting-edge UV and LED light-curing equipment. Unlike our competitors who supplying standard products, Dymax focuses on the customer experience by tailoring solutions that help customers lower costs, reduce their carbon footprint, improve efficiency, and drive profitability. Our focus on being a customer intimate organization has led us to where we are today: a rapidly expanding force within our industry, an innovative product portfolio, extraordinary employees, and a bright future based on creating quality offerings with a dedication to business growth.

About You

We’re seeking a result-focused, innovative, self-driven, and well-qualified individual to join our talented team as our Engagement & Demand Generation MarCom Specialist. You will execute integrated MarCom activities that generate brand awareness, engagement, and leads by developing and deploying content, campaigns, and promotional assets across digital, social, and event channels, applying established messaging and brand guidelines to deliver consistent, accurate, and effective communications for an assigned brand or portfolio.

Key Responsibilities

• Execute integrated marketing communications activities for an assigned brand or portfolio by developing content and campaign materials aligned with established messaging and marketing direction across digital, social, email, web, and event channels
• Create multichannel marketing assets that enable effective customer engagement by drafting, designing, editing, and publishing content, including graphics, videos, written materials, presentations, and promotional collateral for use across campaigns and sales enablement efforts
• Deliver digital marketing campaigns that build awareness and generate inbound interest by executing activities across web properties, search marketing, social media, and marketing automation platforms in accordance with defined campaign objectives and timelines
• Apply market and performance insight to improve marketing execution by monitoring campaign results, engagement metrics, and channel performance, and using insights to refine tactics and improve effectiveness within established frameworks
• Coordinate marketing communications schedules and content calendars by planning, maintaining, and adjusting editorial schedules that align day-to-day communications activity with campaign timing, business priorities, and channel-specific delivery requirements
• Manage external vendors, agencies, and partners to support marketing execution by coordinating inputs, clarifying requirements, reviewing deliverables for accuracy and quality, and ensuring content is delivered on time and aligned with established brand and campaign expectations
• Execute events and promotional activities by coordinating event logistics, stakeholders, materials, messaging, and follow-up activities that reinforce brand presence, enable engagement, and capture participation and lead outcomes for reporting and review

Requirements

• You should have:
• BS/BA degree in Communications, Marketing, or equivalency
• Experience executing integrated marketing communications or digital marketing activities across multiple channels
• Working knowledge of MarCom tools and platforms, including social media, content management systems, marketing automation, and analytics tools
• Strong writing, editing, and content development capability with attention to detail and brand consistency
• Ability to manage multiple initiatives concurrently and apply sound judgment within established marketing direction
• This role requires strong English communication skills, including the ability to speak, read, and write clearly and effectively.

Core Competencies

Demonstrates expertise in integrated marketing communications, digital marketing execution, and content development across various channels. Proficient in managing campaigns, analyzing performance metrics, and ensuring brand consistency in all communications.

Highest-signal resume keywords

• Integrated Marketing Communications
• Digital Marketing Execution
• Content Development
• Marketing Automation
• Strong English Communication Skills

Hard Skills

• Content Management Systems
• Campaign Development
• Graphic Design
• Video Production
• Email Marketing
• Search Marketing
• Performance Analysis
• Event Coordination
• Promotional Collateral Creation
• Brand Messaging

Soft Skills

• Attention to Detail
• Time Management
• Judgment
• Collaboration
• Creativity

Industry Keywords

• MarCom
• Brand Awareness
• Customer Engagement
• Lead Generation
• Digital Campaigns

Tools & Technologies

• Social Media Platforms
• Analytics Tools
• Marketing Automation Platforms
• Content Creation Tools
• Event Management Software