GTM Consultant

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.

What You'll Do

• Own the commercial strategy for Mexico: identify target accounts, build pipeline, and close initial deals across agencies, advertisers, and media companies
• Take a consultative approach to sales — educate the market on Samba's data, measurement, and audience solutions while adapting value propositions to local needs
• Develop and execute account plans for key prospects, manage the full sales cycle from prospecting through close, and maintain accurate forecasting
• Identify, evaluate, and negotiate strategic partnerships with local broadcasters, OEMs, data providers, platforms, and technology partners critical to Samba's Mexico infrastructure
• Map the Mexican media, advertising, and data ecosystem — understand who the key players are, where the opportunities lie, and what partnerships unlock scale
• Serve as the technical point of contact for prospects and partners — scope integrations, troubleshoot implementation questions, and translate Samba's product capabilities into client-specific solutions
• Provide technical pre-sales support: run product demos, respond to RFIs/RFPs, and build proof-of-concept solutions that demonstrate value
• Develop a comprehensive Mexico market entry strategy encompassing regulatory landscape, competitive positioning, data privacy compliance, partnership requirements, and revenue projections
• Build the operational foundation for Samba's Mexico presence — define processes, reporting cadences, and success metrics
• Provide regular market updates and strategic recommendations to Samba's international and executive leadership

Who You Are

• Entrepreneurial builder with 10+ years of commercial experience in ad tech, media, data, or SaaS — with a proven track record of launching products, entering new markets, and closing deals in Mexico or broader Latin America
• Commercially sharp and strategically minded: you’ve built pipeline, closed deals, and thought beyond quota to build something new, whether through a consulting, market entry, or strategic commercial background
• Technically fluent: you understand APIs, data integrations, programmatic ecosystems, and measurement methodologies well enough to hold your own in technical conversations and troubleshoot client implementations
• Deeply networked across the Mexican ecosystem: established relationships with agencies, broadcasters, platforms, and advertisers, including major holding companies such as Publicis, WPP, Omnicom, Dentsu, Havas, and IPG
• Knowledgeable about the Mexican media and data landscape: including the television ecosystem (broadcasters, OTT, pay TV, ACR/smart TV), audience data, cross-screen measurement, and data privacy regulations (LFPDPPP)
• Bilingual: native or professional fluency in both Spanish and English is required
• Self-directed and cross-functional: you operate with significant autonomy, set your own priorities, and collaborate effectively across sales, product, engineering, legal, and marketing, often across time zones
• Comfortable at the executive level: confident presenting to C‑suite buyers and navigating complex, enterprise‑level negotiations
• MBA or equivalent advanced degree from a top‑tier program

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba may collect personal information directly from you, as a job applicant. Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU, Samba Inc. is the data controller.