Digital Marketing Leader
Jornada completa
Logicbus
Tus principales responsabilidades: Estrategia y Performance (Paid Media): Planificar y optimizar campañas en Google Ads, Meta Ads y LinkedIn Ads orientadas a la captación de leads cualificados y conversión. SEO y Estrategia de Contenidos: Desarrollar la parrilla de contenidos, gestionar el blog con enfoque SEO (técnico y on-page), redactar boletines/email marketing y mantener redes sociales activas. Eventos Presenciales y Branding: Coordinar lanzamientos de producto, participación en ferias/expos comerciales y acciones de prospección en campo para fortalecer la presencia de marca. Alineación con Negocio: Asegurar que los objetivos de marketing se traduzcan en ventas reales y reportar métricas de rendimiento (Analytics) de forma trimestral y anual. Lo que buscamos en ti: Escolaridad: Lic. en Mercadotecnia, Comunicación, Publicidad o carrera afín. Certificaciones: Valorado contar con cursos o certificaciones en Google Ads, Meta, SEO/SEM, Analytics o Social Media. Experiencia: Mínimo 3 años liderando campañas de marketing digital, estrategias de contenido y coordinación de proyectos comerciales. Herramientas: Dominio técnico de Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, herramientas de Email Marketing y plataformas analíticas/SEO. Cualidades: Excelente redacción, pensamiento analítico, orientación a resultados (leads) y capacidad de gestión 360°. Este empleo viene de Talenteca.com:
Vacante publicada el Hace un mes
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