Marketing Manager (Isla Mujeres)

Company Description

We are looking for a Marketing Manager to join our amazing team at SLS Playa Mujeres Cancún, All-Inclusive Collection.

Ennismore, together with its luxury brand SLS, is bringing an extraordinary all-inclusive luxury experience to the breathtaking oasis of Playa Mujeres, just north of Cancún, Mexico.

Introducing a stunning new luxury destination in the heart of Playa Mujeres, our resort features 500 lavish guest rooms, 18 exceptional Food & Beverage venues, and a world-class spa sanctuary designed for ultimate relaxation and indulgence. Created for both adults seeking an elevated escape and families looking for connection and adventure, SLS Playa Mujeres offers unforgettable experiences and curated amenities for travelers of all ages.

This is not a project for the faint-hearted. At Ennismore, we are bold, ambitious, and driven by creativity and innovation - and this project is a true reflection of that spirit.

If you are looking to make your mark in Mexico's luxury hospitality scene, be part of an exciting pre-opening journey, and collaborate with some of the brightest talents in the industry, this could be the perfect opportunity for you.

Job Description

The Marketing Manager will lead and execute the hotel's marketing strategy in line with SLS Hotels and Ennismore brand standards, driving brand visibility, attracting high-end clientele, and strengthening the hotel's reputation as a luxury destination.

Key Responsibilities

• Develop, implement, and oversee comprehensive marketing strategies across all hotel business lines (rooms, F&B, spa, events).


• Ensure all communications, campaigns, and materials meet Ennismore luxury brand standards.


• Analyze market trends, competition, and guest behavior to identify growth and positioning opportunities.


• Manage digital marketing, social media, PR, and strategic partnerships to maximize hotel visibility in domestic and international markets.


• Oversee the marketing budget, optimizing investment to achieve the highest ROI.


• Lead and develop the marketing team, ensuring alignment with goals and brand standards.


• Collaborate with sales, events, and operations teams to ensure a consistent luxury guest experience across all touchpoints.


• Track and report marketing KPIs and campaign ROI to hotel leadership.

Qualifications

• Develop and execute comprehensive marketing strategies across all business segments, including Rooms, Food & Beverage, Spa, and Events.


• Ensure all marketing communications, campaigns, and brand materials align with Ennismore and SLS luxury brand standards.


• Analyze market trends, guest insights, and competitor activity to identify growth opportunities and strengthen market positioning.


• Lead digital marketing initiatives, social media strategy, PR efforts, and strategic partnerships to maximize domestic and international visibility.


• Manage and optimize the marketing budget to ensure strong ROI and business performance.


• Oversee and mentor the marketing team, fostering creativity, collaboration, and high performance.


• Work closely with Sales, Events, and Operations teams to deliver a seamless luxury guest experience across all touchpoints.


• Monitor, analyze, and present marketing KPIs and campaign performance to leadership.

Additional Information

• Bachelor's degree in Marketing, Business Administration, Communications, or related field (Master's degree preferred).


• Minimum 5 years of marketing experience within luxury hotels, resorts, or lifestyle brands.


• Proven track record in developing and executing successful luxury marketing strategies across digital and traditional platforms.


• Strong understanding of brand management, CRM, digital marketing, social media, and revenue-driven marketing initiatives.


• Experience managing international campaigns and working with integral luxury audiences.