Talent Marketing Lead (Benito Juárez)

Opportunity

The Talent Marketing team at Kohler is where strategy, data, execution, and storytelling come together to attract, engage, and convert talent. We act as the marketing engine for Talent Acquisition—creating high‑impact campaigns across our career website, paid media channels, social media, and other key candidate touchpoints. From crafting compelling employer brand narratives and collateral to optimizing full‑funnel recruitment marketing campaigns, we strive to connect the right talent with the right opportunities at Kohler.

The Role

As a Talent Marketing Partner, you will report to the Talent Marketing team and play a pivotal role in shaping Kohler’s ability to attract, engage, and convert top talent across Mexico. You will serve as both a business partner and functional marketer, ensuring that talent marketing strategies align with business objectives while equipping the team with the tools, processes, and insights needed for success. This position will help shape the regional Talent Marketing roadmap during a period of team expansion and drive meaningful impacts.

Key Responsibilities

• Act as a strategic advisor to recruiting teams and business stakeholders, consulting on talent marketing strategies that drive measurable outcomes for manufacturing and corporate roles.
• Collaborate with an agency partner to develop, implement, and evaluate Talent Marketing strategies and tactics tailored to business needs and workforce priorities.
• Enable stakeholders with branded content and attraction materials, ensuring alignment with Kohler’s integral Employer Value Proposition (EVP) and Employer Brand (EB) standards.
• Serve as a trusted consultant for talent marketing and brand best practices, tools, and emerging trends.
• Drive key initiatives across core talent marketing pillars, including:
  • Channel Marketing: Onboard, test, and optimize paid and organic channels for candidate engagement and conversion.
  • Employer Brand & Content Marketing: Activate Kohler’