Creative & Content Strategist - Independent Contractor

Mexico, Colombia | Remote | Full-time

We’re looking for a Creative & Content Strategist to help shape how our brands communicate, grow and connect with their audiences.

This is not a social media manager role, and we’re not looking for someone whose main responsibility is simply creating posts.

We need someone who can think strategically, develop creative ideas and turn business goals into clear, compelling content and campaigns.

You’ll work across different companies and brands within our holding, helping us define what we should say, how we should say it, and what creative direction makes sense for each audience.

What you’ll do

• Develop content and creative strategies across multiple brands and businesses.
• Translate business and marketing objectives into clear creative concepts and content strategies.
• Define content pillars, messaging, tone of voice and campaign concepts.
• Develop creative briefs and provide clear direction to designers, video creators, copywriters, creators and external partners.
• Identify trends, cultural insights and content opportunities that can help our brands stand out.
• Think beyond individual posts: build campaigns, narratives and repeatable content systems.
• Work closely with leadership and marketing teams to understand business priorities and turn them into creative work.
• Review creative output and provide thoughtful, direct feedback.
• Use performance data and audience insights to improve creative strategy over time.
• Help establish a consistent creative direction across the holding while allowing each brand to maintain its own identity.

What we’re looking for

We’re looking for someone who combines strategic thinking with strong creative judgment.

You should have:

• 4+ years of experience in creative strategy, content strategy, brand strategy, advertising, marketing or a related field.
• Experience developing creative concepts and content strategies for brands.
• Strong understanding of social and digital content.
• Experience working with designers, creators, agencies or creative teams.
• Excellent writing and communication skills.
• Strong creative judgment and the ability to explain why an idea works — or doesn’t.
• The ability to move comfortably between strategy and execution.
• Experience working with multiple brands, clients or business units is highly valued.
• A strong understanding of audiences, positioning, storytelling and brand voice.
• Comfort working in a fast-moving, entrepreneurial environment.

A strong candidate might come from

• A creative or advertising agency
• A brand or consumer company
• A DTC or e-commerce business
• A startup or high-growth company
• A content/creative studio
• An in-house marketing team

Your background does not need to follow one specific path. What matters is the quality of your thinking and the work you have actually done.

What we don’t need

This is probably not the right role if your experience is primarily:

• Scheduling social media posts
• Community management
• Following pre-defined content calendars
• Creating content without owning the strategy behind it
• Managing social media accounts without developing creative concepts

What would make you stand out

• Experience working across different industries or brands.
• Experience with DTC, healthcare, technology or consumer brands.
• Strong portfolio of campaigns, creative concepts or content strategies.
• Experience using AI tools to accelerate research, ideation or creative development.
• Experience turning insights and data into creative decisions.
• Strong understanding of short-form video and creator-led content.

Compensation

$2,500–$3,500 USD/month , depending on experience and demonstrated ability.

How to apply

Please send us your CV or LinkedIn profile along with a portfolio or examples of work you have personally contributed to.

We’re particularly interested in seeing how you think — not just how polished the final creative looks.

If you have examples of a campaign, content strategy, creative concept or brand project where you can explain the problem, your thinking, what you created and the result , even better.