Senior Growth Marketing Programs Lead (Xico)

Job Description

We are hiring a Sr. Marketing Program manager to serve as the engine of our day-to-day operations, driving the execution of our core growth programs and tactical marketing initiatives.

This is a high-impact individual contributor role at the center of how Nielsen's marketing organization plans, executes, and delivers on its most important content-driven campaigns while also supporting the operational rhythm of the broader marketing organization.

You will bring structure and rigor to fast-moving workstreams, ensuring our business-as-usual marketing efforts are delivered with precision.

You will coordinate closely with cross-functional partners—including creatives, content writers, and events managers—to move deliverables through the pipeline with high velocity.

What You'll Do

• Integrated Program Management
  • Program Ownership: Serve as the primary program manager for core growth programs, owning project delivery from kickoff through post-mortem.
  • Roadmap Management: Independently manage project plans, schedules, and asset trackers, ensuring functional teams are aligned on timelines and dependencies.
  • Process Implementation: Apply standardized marketing frameworks and processes to core growth programs and support their adoption across marketing teams to improve organizational efficiency.
• Operational Coordination & Visibility
  • Program Visibility: Build and maintain integrated project plans and act as the connective tissue to ensure dependencies are visible across teams.
  • Status Reporting: Facilitate regular program syncs to surface blockers and synthesize status updates into clear reports for cross‑functional stakeholders.
  • Documentation Management: Manage a single source-of-truth for campaign documentation, including briefs, trackers, and KPI dashboards, in a centralized location.
• Problem Solving & Team Synergy
  • Cross‑Functional Collaboration: Foster strong collaboration across functional teams to translate marketing goals into actionable workstreams.
  • Problem Resolution: Drive the resolution of complex operational problems, identifying issues such as capacity constraints or resource gaps in a timely manner.
• Process Improvement & Excellence
  • Workflow Optimization: Support the continuous improvement of operational workflows, such as intake and approval workflows, leveraging feedback to refine operational systems for scalability.
  • Tool Adoption: Champion the consistent use of project management tools to ensure all campaign tasks and milestones are logged and visible.
  • Data Tracking: Establish and monitor KPIs to measure project success, feeding lessons learned back into future campaign playbooks.

Qualifications

• Experience: 5-10 years of experience in Marketing Program Management or Marketing Operations, or Technical Program Management, with a proven track record of managing independent work products and delivering integrated campaigns.
• Education: Bachelor's degree in Business, Marketing, Communications, or a related field. An advanced degree or relevant professional certifications, particularly in Human Centered Design, are preferred.
• Language: Native or professional-level English proficiency is mandatory.
• Technical Proficiency: Highly skilled in project management and enterprise tools, such as Jira, Smartsheet, Google Suite, Looker Studio, Salesforce, GA4 or similar.
• Structured Problem Solving: Advanced problem solver who can take a new perspective on complex operational issues and implement solutions using best practices.
• Self-Directed Initiative: Operates with autonomy as a proactive self-starter, identifying risks and issues proactively and initiating campaign planning with minimal supervision.
• Collaboration: Skilled collaborator who can drive alignment among diverse cross-functional teams.
• Communication: Strong communication skills, with the ability to synthesize program data into clear status updates and coordinate effectively across marketing teams.