Communication & Content Senior Specialist

Communication & Content Senior Specialist

ZEEKR & Lynk & Co are looking for a Communication & Content Senior Specialist to lead product storytelling and content development for the Mexican market.

This role is responsible for transforming vehicle features, technologies, and innovations into compelling consumer-facing stories, while working closely with media partners, journalists, influencers, and content creators to bring those stories to life.

The ideal candidate combines strong communications experience, a solid network of media and influencer contacts, and the ability to translate technical product information into engaging content that strengthens brand awareness and product understanding.

Key Responsibilities

• Develop product messaging and storytelling frameworks for ZEEKR and Lynk & Co vehicles
• Translate technical product features into clear and compelling consumer communications
• Identify content opportunities and create story angles for video and digital content
• Build and manage relationships with media, journalists, influencers, and content creators
• Brief and guide content partners to ensure message accuracy and brand consistency
• Coordinate with Product, Branding, and Social Media teams to align communication strategies
• Monitor content performance and optimize messaging, formats, and partner selection

Qualifications

• 5+ years of experience in PR, Communications, Media Relations, Content Marketing, or related fields
• Proven experience collaborating with media outlets, journalists, influencers, or content creators
• Strong storytelling, communication, and content development skills
• Ability to understand technical products and translate them into engaging consumer narratives
• Existing network of media and influencer contacts in Mexico
• Advanced English and Spanish communication skills

Preferred

• Experience in automotive, technology, mobility, luxury, or lifestyle industries.
• Background in automotive journalism, product communications, or product marketing.
• Knowledge of EVs and emerging automotive technologies.
• Passion for cars, technology, and innovation.

What We're Looking For

• A relationship-builder with strong media and influencer connections.
• Someone who can balance creativity with attention to detail.
• A self-starter who enjoys building processes and ideas from the ground up.