Marketing & Pr Specialist (Monterrey)

Overview

The Marketing and PR Specialist is a dynamic professional responsible for driving the company's marketing and communication strategy to establish the company as a leader in the industry. This individual will excel in both marketing and public relations, leveraging their expertise to enhance brand visibility, engage audiences, and foster positive relationships with key stakeholders.

Responsibilities

• Manage and execute the marketing and communication strategy to increase the company's brand awareness within the industry.
• Coordinate and plan content creation and copywriting for social media platforms, ensuring alignment with brand messaging and objectives.
• Tailor efforts to increase brand awareness and attract top talent.
• Collaborate cross-functionally with internal teams, including sales, product development, and project management, to ensure alignment and consistency in messaging and brand identity efforts.
• Oversee photo and video production, working closely with content creators to produce engaging visual content.
• Cultivate and maintain relationships with media outlets, journalists, and industry influencers to secure positive coverage and maximize brand exposure.
• Stay informed about industry trends, competitor activities, and emerging technologies to inform marketing and PR strategies and maintain a competitive edge.
• Analyze marketing metrics and KPIs to evaluate campaign effectiveness, identify areas for improvement, and make data-driven decisions to optimize marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or a related field
• Marketing Experience: Understanding of marketing strategies and techniques, including traditional and digital channels, with a keen awareness of industry trends and best practices
• Written and Verbal Communication in English and Spanish
• PR Knowledge: Familiarity with PR practices such as media outreach, press release development, event participation, etc.
• Content Creation: Experience in creating diverse content types, including social media content, newsletters, informative white papers, etc.

Tipo de puesto: Jornada completa

Lugar de trabajo: Empleo presencial