School Marketing Coordinator

The purpose of the role of the Marketing Coordinator is to support the planning, execution, and optimization of marketing initiatives that drive brand awareness, engagement, and growth. The role focuses on turning strategy into action—coordinating campaigns, analyzing performance, and ensuring consistent brand messaging across channels.

Key Responsibilities

• Plan and execute marketing campaigns across digital, social, email, and offline channels
• Create, edit, and coordinate marketing content (copy, visuals, videos) in line with brand guidelines
• Manage social media calendars and community engagement
• Support product launches, promotions, and events
• Conduct market research and competitive analysis
• Track, analyze, and report on campaign performance and KPIs
• Collaborate with internal teams (sales, design, product) and external partners or agencies
• Maintain marketing assets, databases, and CRM systems
• Ensure campaigns are delivered on time and within budget

Skills:

Technology Proficiency

• Strong written and verbal communication
• Content creation and copywriting
• Digital marketing (email, social media, websites)
• Social media management and scheduling
• Campaign planning and execution
• Data analysis and performance reporting
• Paid advertising (Google Ads, social ads) – nice to have
• Marketing automation and CRM tools
• Project management and time management
• Collaboration and stakeholder coordination
• Creative thinking and problem-solving
• Attention to detail
• Adaptability in a fast-paced environment

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field
• Strong written and verbal communication skills
• Solid understanding of digital marketing principles and channels
• Analytical mindset with attention to detail
• Ability to manage multiple projects and meet deadlines
• Creative problem-solving skills

Experience

• 2–4 years of experience in a marketing, communications, or related role
• Hands-on experience with digital marketing tools (e.g., email platforms, social media management tools, analytics)
• Experience supporting or managing marketing campaigns end-to-end
• Familiarity with paid advertising, or content marketing is a plus
• Experience working in a fast-paced, collaborative environment