Nat Field Sales & Mx Act Head
Beiersdorf Group
Your Tasks
- Liderar la ejecución de los planes comerciales en los canales de autoservicio, farmacias y mayoreo, asegurando consistencia, oportunidad y calidad en el punto de venta.
- Definir, en conjunto con S&CM, el modelo de Perfect Store por canal y tipo de outlet, así como los estándares de ejecución y medición correspondientes.
- Evaluar periódicamente el retorno sobre la inversión de los modelos de cobertura y proponer ajustes que mejoren su productividad y eficiencia.
- Maximizar la cobertura y la calidad de ejecución en el punto de venta, optimizando la asignación de recursos, capacidades y frecuencias de visita.
- Estandarizar los procesos de ejecución en tienda para los distintos canales y asegurar su adopción y cumplimiento en todo el país.
- Asegurar el correcto funcionamiento, adopción y calidad de información de las herramientas de seguimiento de ejecución (Storecheck/Trax).
- Definir los KPIs de Field Sales por nivel organizacional, establecer rutinas de seguimiento y evaluar el desempeño contra objetivos.
- Proporcionar a las áreas comerciales insights accionables sobre ejecución, clientes, categorías y actividad competitiva para fortalecer la toma de decisiones.
- Liderar las negociaciones regionales relacionadas con la ejecución en punto de venta, alineadas con la estrategia comercial y los lineamientos nacionales.
- Gestionar, a través de las agencias, al equipo tercerizado de aproximadamente 600 personas, asegurando niveles de servicio, productividad, capacitación y disciplina operativa.
- Liderar la planeación anual de plantilla, cobertura y presupuesto del área, monitoreando su ejecución y promoviendo el uso eficiente de los recursos.
Your Profile
- Licenciatura en Ingeniería Industrial, Mercadotecnia, Administración, Actuaría o disciplina afín. Experiencia sólida en Field Sales, ejecución en punto de venta, gestión de agencias y liderazgo de equipos de amplia escala.
- Inglés avanzado (no limitativo). Capacidad analítica, orientación a resultados, negociación, influencia transversal y gestión del cambio.
Cuidamos la piel. Cuidamos a nuestra gente.
En Beiersdorf, nuestro cuidado va más allá de la piel. Cuidamos a las personas —nuestros empleados, clientes, consumidores y comunidades— y a nuestro planeta. Sabemos que la diversidad de ideas, orígenes, experiencias y perspectivas enriquece nuestra cultura e impulsa la innovación y el ingenio. Sabemos que los productos y empaques sostenibles, elaborados con materiales de origen responsable, contribuyen a un futuro más sostenible. Y sabemos que cuando tu piel se siente mejor, tú también te sientes mejor.
Un entorno laboral acogedor que ofrece oportunidades de crecimiento personal y profesional para todas las personas.
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