Senior Paid Advertising Strategist - Ecommerce

Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. A day in the life: The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value accounts, leveraging expert-level channel knowledge and advanced measurement techniques to drive results tied to broader business goals. They own campaign planning, optimizations, reporting, QA, and proactive client communication while navigating challenging conversations with confidence. They provide forward-thinking insights, facilitate strategic discussions, and enhance workflows through AI and the Nova ecosystem.

As a senior leader, they mentor junior talent, uphold excellence across deliverables, and deepen cross-channel integration to elevate overall account performance. Key Responsibilities: - Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals. - Conduct thorough QA to prevent errors that could negatively impact client revenue. - Ensure accurate budget pacing and advise on budget changes. - Demonstrate expert-level proficiency in at least two major ad channels (e. g. , Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat). - Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests. - Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations. - Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation. - Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices. - Maintain consistent, high-quality communication with clients and internal teams. - Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans. - Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention. - Serve as a key strategic leader within the department and account teams, influencing direction and decision-making. - Complete new business appraisals as needed for the paid advertising product within your division.