Retail Experience Manager (CHANEL & Distributed Brands)
Chanel, Inc.
Title: Retail Experience Manager (CHANEL & Distributed Brands)Department: ComercialReports locally to: National Retail Experience ManagerObjectives: Lead the sales strategy and execution across multiple points of sale, with a strong focus on driving sell-out performance and enhancing the customer experience. Ensure optimal resource allocation, manage negotiations with clients and distributors, and oversee the implementation of commercial and marketing initiatives to support long-term sustainable growth.Key responsibilities:Team Leadership and Management:Recruit, evaluate, and develop high-performing teams, including Supervisors and Beauty Advisors (BAs), with the support of Human Resources.Monitor commission calculations, product launches, and reimbursements.Foster professional growth through coaching, mentoring, and personalized development plans.Coordinate and motivate retail teams, including Counter Managers, Fragrance Specialists, and Beauty Advisors, across assigned brands (CHANEL & Dristributed Brands).Supervise field team activities, ensuring timely submission of visit reports and proper follow-up.Provide actionable insights and direction based on data analysis to improve sell-out performance and operational efficiency.Serve as a liaison between local operations and regional management, ensuring consistent communication and smooth execution of strategies.Marketing and TrainingManage marketing tools and implement concrete in-store actions in collaboration with internal teams, distributors, and key retailers.Design and execute promotional plans aligned with distributors and brand guidelines.Ensure brand image standards are met, maintaining quality and visual excellence at all points of sale.Develop and implement promotional strategies in partnership with retailers and distributors.Organize training programs, promotional events, and makeup artist visits to increase team engagement and elevate the customer experience.Coordinate with the training team to ensure appropriate product knowledge for Beauty Advisors and field staff.Oversee the implementation of visual merchandising plans, ensuring compliance with established standards.Supervise the execution of trade marketing plans and display installations.Sales Animation and LeadershipEnsure net and wholesale sales figures meet or exceed budgeted targets.Monitor customer orders, stock rotation, and inventory levels to prevent stockouts or overstocking.Negotiate commercial terms with clients, including margins, returns, reimbursements, and key space allocations.Develop alternative sales strategies to address and mitigate unexpected market trends.Approve and manage the opening/closing of points of sale to ensure brand image standards and optimize profitability.Prepare and analyze annual forecasts for products and promotional materials.Supervise and coordinate purchase orders with clients and Brand Managers.Implement and oversee commercial activations and key events, such as Beauty Schools and Make-Up Artist visits.Continuously monitor the local market, competition, and new business opportunities.What are we looking for?Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or related fields.Over 5 years of experience in regional management roles, preferably in the luxury or beauty industry.3+ years in sales and retail management roles, preferably within luxury and/or beauty sectors.Fluent in English and Spanish.Exceptional negotiation and conflict resolution skills with diverse stakeholders.Strategic thinker with strong analytical and results-oriented capabilities.Advanced skills in data-driven decision-making and use of digital tools.Proven leadership abilities, with a focus on team empowerment, coaching, and multicultural collaboration.Strong organizational skills and ability to prioritize tasks in a dynamic environment.Proficient in MS Office Suite, with advanced skills in Excel and PowerPoint.Awareness of digital trends and retail management best practices.
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