Driver Growth Offline Manager (Cuauhtémoc)

Company Overview

DiDi General Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview

Being part of the Driver Growth Operations team offers a unique opportunity to drive growth at one of the fastest-growing tech companies. This data-driven role requires a rare blend of user-centric analytical thinking and strong interpersonal skills. You will collaborate closely with a tight team to launch, build, and manage DiDi's business in Spanish-speaking Latin America. Be prepared for a hectic, fast-paced, and challenging environment—there's never a dull moment!

Members of the Driver Growth Operations team play a crucial role in the expansion and sustainability of the business. You will be tasked with devising excellent offline solutions to connect, influence, and build a strong supply base. Most importantly, your solutions will need to scale while overseeing business growth. Your processes and projects will have a direct impact on DiDi's growth in LATAM!

Role Responsibilities

• Campaign Testing and Iteration : From a wide array of potential offline campaigns, you will test and iterate to determine the most effective strategies for driver acquisition and driver engagement.
• Building Playbooks : You will develop and execute playbooks, synthesizing best practices to create institutional capabilities for SSL Mobility, contributing to the long-term differentiation of Offline Capability.
• Managing Scalability : You will organize, influence, and establish a network of dozens, if not hundreds, of on-the-ground agents to ensure scalability.
• Vendor and Personnel Management : You will select, evaluate, and train third-party vendors and personnel to support Offline Driver Acquisition Capability.
• Expansion : You will optimize and expand Offline Operations from Mexico to other countries across Spanish-speaking Latin America.
• Vendor Operations : You will effectively manage vendor operations and personnel to achieve Driver Acquisition at optimal unit costs.
• Operational Excellence : You will drive lean and streamlined processes, performance tracking, and organizational structure for Offline Acquisition Operations.
• Performance Monitoring : You will closely monitor operations performance and deliver results and strategy presentations and reports to internal stakeholders.
• Growth Strategies : You will identify and implement new growth strategies through constant on-the-field market intelligence and execution.
• Communication and Relationships : You will maintain highly efficient communication and strong relationships with internal and external customers, as well as potential project partners.
• Cross-Functional Collaboration : You will build strong collaborative relationships with cross-functional teams, ensuring smooth Offline Operations. You'll interact frequently with teams such as Procurement, Marketing, Legal, GA, Finance, and Compliance.

Role Qualifications

• Proven Experience : 5-8 years of excellence in user acquisition, sales, and managing on-the-field operations with multiple people under your supervision, including directing third-party vendor operations.
• Relentless Drive : Demonstrated commitment to sales, deliverable management, face-to-face client interactions, and training and developing sales teams.
• Resilience : Proven ability to be self-motivated, self-directed, highly driven, and eager to take ownership of tasks to ensure effective solutions.
• User-Centric : Strong understanding of the needs, motivators, and challenges of ride-hailing drivers, with the ability to align these insights with our value proposition.
• Problem Solver : Unique strength in identifying bottlenecks and developing creative solutions.
• Technical Skills : Strong spreadsheet skills (Excel/Google Sheets) are essential. Proficiency in other databases (SQL) and data visualization is highly desirable. Comfort with learning and using new software tools is expected.
• Education : Bachelor's Degree in a commercial-related field.
• Effective Communication : Excellent communication skills with proficiency in English and Spanish, as we are a